Web3 Archives - Single Grain Search Engine Optimization and Pay Per Click Services in San Francisco Fri, 10 Jan 2025 17:30:56 +0000 en-US hourly 1 2024’s Best Web3 Marketing Agencies: The Ultimate Top 10 List https://www.singlegrain.com/web3/web3-marketing-agencies/ Thu, 01 Feb 2024 21:05:25 +0000 https://www.singlegrain.com/?p=40961 Web3 is the next iteration of the world wide web, incorporating big concepts such as decentralization along with token-based economics. And the marketing tactics that worked for Web2 don’t necessarily...

The post 2024’s Best Web3 Marketing Agencies: The Ultimate Top 10 List appeared first on Single Grain.

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Web3 is the next iteration of the world wide web, incorporating big concepts such as decentralization along with token-based economics.

And the marketing tactics that worked for Web2 don’t necessarily work for Web3.

So if you are a Web3 business owner, you’ll need the assistance of an expert Web3 marketing agency to successfully promote your service or product and reach your desired audiences.

We’ve curated the top 10 Web3 marketing agencies and offer guidance on selecting the best one for your blockchain-based business.


TABLE OF CONTENTS:


Get My Free Web3 Marketing Plan

 

How to Choose the Best Web3 Marketing Agencies

Selecting the ideal web3 marketing agency for your brand or crypto project requires careful consideration. Here’s a concise list to help you make the right choice in your marketing agency:

✅ Conduct Marketing Research: Investigate the agency’s performance, client testimonials, and results. Check their ratings on platforms like Clutch or G2, and verify their authenticity and legitimacy.

✅ Inquire About Customized Marketing Solutions: Communicate your problems and expectations, ensuring the agency has the skills and experience aligned with your marketing strategy to achieve your business goals.

✅ Understand the Payment Structure: Familiarize yourself with the agency’s pricing model, whether it’s project-based, KPIs, or performance-driven. Be clear about all fees, including hidden costs.

✅ Verify Transparency and Authenticity: Ensure that the agency provides clear reports using KPIs to measure campaign performance. Be alert to any loopholes or vague wording, and don’t hesitate to look for another web3 marketing agency if needed.

✅ Evaluate Full Stack vs. Specialized Agencies: Determine if the agency specializes in specific skills or offers full-stack services, understanding the blockchain technology and efficiently marketing your offerings online.

✅ Consider Multiple Options: Don’t settle for the first recommendation. Ask for quotes and details from various agencies to find the one that best fits your needs.

With a little research and patience, you can find a blockchain advertising agency that offers customized marketing solutions and aligns with your marketing strategy, to ensure success in the world of blockchain technology.

Single Grain_Web-1.0-vs-Web-2.0-vs-Web-3.0

Need a Web3 refresher? Check out this epic guide: What Is Web 3.0? The Future of the Internet

Now, let’s take a look at the 10 best Web3 marketing agencies.

1) Single Grain

Web3 marketing agency Single Grain home page

Single Grain is a leading full-service digital marketing agency and Web 3.0 marketing agency that can amplify your revenue with personalized blockchain marketing strategies.

They have major brands like Amazon, Uber, Airbnb, Bittrex, Polymath and Blockgeeks as their clients. A successful agency for over a decade, they offer web3 marketing from a proven team of web2 marketing professionals.

Their team of Web3 marketing specialists are experts in creating strategies for Web3 products. They have prepared award-winning digital promotion strategies for crypto brands and Fortune 500 companies.

Key Services:

  • Blockchain and cryptocurrency marketing
  • Token distribution strategy
  • Digital strategy
  • Decentralized autonomous organization (DAO) consulting
  • Decentralized applications (dApps marketing)
  • Community building and management
  • Search engine optimization
  • Content marketing
  • Paid promotion
  • PR strategy and marketing

Single Grain specializes in:

  • Their core Web 3.0 specialization includes SEO, content marketing, community marketing, paid ads, infuencer marketing, and social media marketing.
  • They are specialized in driving growth to your crypto and blockchain project through a 360-degree growth plan.
  • Their social media experts help you build and manage communities over platforms like Twitter, Facebook, and Discord.
  • They offer custom growth plans and strategies as per your project’s goals.

Top Clients:

  • ENS
  • Bittrex
  • Polymath
  • Blockgeeks
  • Amazon
  • Uber

Pricing: Single Grain offers custom pricing plans as per your business goals and requirements.

Check out Single Grain founder Eric Siu being interviewed in this video “Web2 Marketing Agency Entering Web3: Eric Siu’s Lessons Learned”:

Get My Free Web3 Marketing Plan

 

2) Coinbound

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Coinbound is a crypto marketing agency based in Manhattan that helps blockchain brands grow online. They have created successful marketing campaigns for major brands like Cosmos, Voyager, CoinStats, and many more.

Coinbound was established in 2017, and since then, they have been helping crypto companies reach more customers.

Key Services:

  • Influencer and thought-leader marketing
  • Community building and management over Twitter and Discord
  • Web3 PR services
  • Content marketing
  • Search engine optimization
  • Web3 blog management

Coinbound specializes in:

  • Helping you rank on Google through Web3 search engine optimization (SEO) strategies.
  • They have a team of dedicated community management experts that help brands build and manage Discord and Twitter.
  • Coinbound has contacts with many large publishers, media networks and influencers that help you get coverage on multiple platforms.
  • They have a team of content producers that crafts blogs, pitches, announcements, press releases and other types of content for your crypto project.

Top Clients:

  • Cosmos
  • Voyager
  • Etoro
  • CoinStats
  • OKCoin
  • Metamask

Pricing: Coinbound offers custom pricing plans as per your business goals and requirements.

Dive Deeper: Influencer Marketing Strategy: The Ultimate Guide to Growing Your Business with Brand Partnerships

3) Crowdcreate

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With more than five years’ working in the Web3 industry, Crowdcreate is a leading crypto and blockchain growth marketing agency. It was also awarded as “Top Crypto Marketing Firm” by Forbes.

Crowdcreate has successfully helped over 500 crypto projects and helped them raise $250 million. It is an award-winning Web 3.0 company that develops high-end solutions for enterprise clients.

Key Services:

  • Community building
  • Influencer/PR marketing
  • Investor marketing
  • Web3 viral referral marketing
  • Social media marketing
  • Web3 community management
  • Token management

Crowdcreate specializes in:

  • Helping promote crypto and blockchain projects through influencer marketing on various social media platforms like Twitter, TikTok, and Reddit.
  • Their PR team can secure your brand coverage across multiple platforms.
  • They help build and manage crypto communities on different channels like Discord, Reddit, and Telegram.
  • As a Web3 marketing strategist, Crowdcreate helps you reach more customers through video marketing.
  • Crowdcreate has partnerships and collaborations with industry-leading influencers, media platforms, and content creators to offer exponential growth to your project.
  • They support almost every blockchain, including Solana, Ethereum, Binance, and others.

Top Clients:

  • Solana
  • Pastel
  • Casper
  • Cyperium
  • Bezant
  • Cointelegraph

Contact Details: +14245320801

Pricing: Crowdcreate offers custom pricing plans as per your business goals and requirements.

4) Blockwiz

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Blockwiz was established in 2019 to help crypto and blockchain brands. It has a team of 70 crypto experts, including writers, designers and strategists. They have successfully completed over 700 crypto campaigns.

They are an award-winning Web3 marketing agency that has won various awards like Global Business Awards by corporate vision, Best Crypto Advertising, and Top-Rated ICO Marketing Agencies by SoftwareWorld.

Key Services:

  • Discord and Telegram community management
  • Influencer marketing
  • Crypto content writing
  • Search engine optimization
  • PR and sponsored articles
  • Pay-per-click marketing
  • Crypto video creation

Blockwiz specializes in:

  • Showcasing your brand worldwide through PR and sponsored articles. It has a collaboration with AMB Crypto and Bitcoin.com.
  • Their SEO experts offer comprehensive crypto SEO audit, content optimization, and reporting. They determine the best keywords to target to bring a highly relevant audience for maximum conversions.
  • Blockwiz employs a team of professional video creators that are specialized in creating videos for the promotion of crypto and blockchain products.
  • Their team of social media professionals determine the best social media platforms to promote your blockchain products. They manage your social media profiles to grow your online communities for higher customer engagement.
  • Blockwiz helps you sell your NFT projects by promoting them over social media platforms using top industry influencers.
  • They have a team of expert PPC professionals who aim to double your conversion rate and reduce your cost per click.

Top Clients:

  • Uniris
  • Sugar Bounce
  • Mosaico
  • Hubble
  • Cobidex
  • CryptoBiz

Contact Details: info@blockwiz.com

Pricing: Blockwiz offers custom pricing plans as per your business goals and requirements.

5) Lunar Strategy

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Lunar Strategy is a marketing agency that specializes in Metaverse and Web3. They were awarded as the Top-Rated ICO Marketing Agencies by Software Word and Top Blockchain Development Company by GoodFirms.

They are a Google Partner Web3 marketing agency that has a team of crypto enthusiasts that are always up to date with new market trends in the crypto and blockchain world.

Key Services:

  • Paid ads marketing on LinkedIn, Twitter, Google, Instagram and others
  • Social media management
  • PR and influencer marketing
  • Community building
  • Search engine optimization
  • Content marketing
  • Landing page optimization
  • Exchange listing

Lunar Strategy specializes in:

  • Getting more leads to your crypto and blockchain projects through paid ads on Google and other leading social media platforms.
  • Lunar Strategy regularly engages with your audience on social media platforms like Facebook, Twitter, and LinkedIn by posting quality content.
  • They help you grow your Twitter, Discord, and Telegram community by engaging with the audience, posting Q/A sessions, and scheduling giveaways.
  • Their PR marketing team can help you publish sponsored articles, press releases, and announcements about your crypto project.
  • Their exchange listing team also helps you boost your newly created cryptocurrency by listing it on online platforms such as Crypto.com, Binance, and Coinbase.
  • They offer seamless email marketing strategies to reach your target audience.
  • Lunar strategy offers landing page optimization services to drive relevant traffic that converts to sales.

Top Clients:

  • JPEGaault
  • Dark Frontier
  • Nobility Token
  • Kounotori
  • PixelPix
  • Game Starter

Contact Details: info@lunarstrategy.com

Pricing: Lunar Strategy offers custom pricing plans as per your business goals and requirements.

6) Ninja Promo

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Ninja Promo is a Web3 marketing agency specializing in the effective brand positioning and messaging of your Web3 products.

They are an award-winning Web3 agency named the #1 ICO Marketing Firm by GoodFirms, Top ICO Agencies by SoftwareWorld, and Best Fintech Marketing Agencies by Fintech Drift.

Key Services:

  • Search engine optimization
  • Influencer marketing
  • Product coverage in leading crypto publications
  • Full-stack blockchain development.
  • Paid social marketing
  • Video production
  • Mobile app development
  • Organic social media promotion

Ninja Promo specializes in:

  • Their social media management team offers 24/7 community management to engage prospects for maximum engagement.
  • Ninja Promo creates a complete marketing roadmap for your crypto products for better brand positioning.
  • They offer fully-managed influencer partnerships to negotiate influencer contracts to drive the best ROI from influencer marketing campaigns.
  • Their strategic SEO services establish your brand as an authority in your niche. They offer effective SEO brand positioning to reach prospects at every stage of the buyer journey.
  • Ninja Promo has expertise in Fintech PR and crypto PR. They have an extensive network of crypto publications for brand promotion.
  • They also have experience developing mobile apps and tailored blockchain development solutions that are highly functional and secured.

Top Clients:

  • Trust Wallet
  • Dash
  • Dopamine
  • BlankSocial
  • BitForex
  • IronFX

Contact Details: carreers@ninjapromo.io

Pricing: Ninja Promo offers custom pricing plans as per your business goals and requirements.

Dive Deeper: What Facebook’s “Meta” Rebrand Means for Marketers

7) Rehab Agency

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Rehab Agency is a group of web marketers who were brought together by a common interest in helping others. They are on a mission to help crypto and blockchain businesses grow their projects online.

This Web3 marketing agency has professional crypto experts dealing in cryptocurrencies and ICO marketing solutions. Their team is building metaverse projects for leading brands like Nike, Fox and Facebook.

Key Services:

  • Consumer research
  • Strategy planning and execution
  • Content creation
  • Community building
  • Web3 application design
  • Social media management

Rehab Agency specializes in:

  • Helping you with consumer research, road mapping, rapid prototyping, and building a Web3 stack strategy for your crypto products.
  • They have a user research and testing team to help you design purposeful solutions in Web3/metaverse.
  • Rehab Agency specializes in creating content that helps you acquire leads from channels like social media posts, sponsored articles, and website blogs.
  • Their Public Relations (PR) team has contacts with industry-leading media platforms and influencers to help you acquire trusted and relevant media mentions.
  • Their social media management team for community building on leading crypto platforms such as Twitter and Discord.

Top Clients:

  • Amazon
  • Facebook
  • Warner Media
  • Nike
  • Spotify
  • Vodafone

Contact Details: hello@team.rehab

Pricing: Rehab Agency offers custom pricing plans as per your business goals and requirements.

Dive Deeper: 14 Effective SEO Techniques to Drive Organic Traffic in 2023

8) Kryptonite

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Kryptonite is a specialist token and NFT marketing agency that is aimed at helping Web3 brands. They have more than 20 years of experience in the crypto and blockchain world.

Kryptonite has completed over 190 crypto projects and has a 20% engagement rate for its campaigns.

Key Services:

  • Social media advertising
  • Content marketing
  • Display advertising
  • Guerilla marketing
  • Influencer marketing
  • Website design
  • Storytelling

Kryptonite specializes in:

  • They have an experienced team of paid ad professionals to run ads on leading crypto, and DeFi platforms. They specialize in running Quora, LinkedIn, and YouTube ads.
  • They offer mass marketing that enables crypto brands to send millions of messages to crypto followers on social media platforms, including Instagram, Twitter, and Discord.
  • They have a dedicated team of content and video creators that help you stand out from the crowd.
  • They will help you manage all your social media communities to drive the highest levels of engagement.
  • Kryptonite has collaborations with leading crypto outlets from Yahoo Finance to Cointelegraph.

Top Clients:

  • Gotbit
  • Binance
  • BitMart
  • Hacken
  • Cointelegraph
  • Yahoo Finance

Contact Details: info@kryptonite.agency

Pricing: Kryptonite offers custom pricing plans as per your business goals and requirements.

Dive Deeper: How Social Tokens Will Change Marketing Forever

9) CryptoArmy

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CryptoArmy is another popular Web 3 marketing agency with a proven track record of success in helping its clients achieve their marketing goals.

Their DeFi marketing experts are well-versed in the latest Web3 marketing trends and can tailor their services to meet the specific needs of each crypto client. Whether you’re looking to increase brand awareness, drive traffic to your website or generate leads, CryptoArmy has a solution to meet your business goals.

Key Services:

  • Crypto promotion strategy
  • Crypto community management
  • PR marketing
  • Social media management
  • Guerilla marketing
  • Content creation

CryptoArmy specializes in:

  • They provide a full range of crypto marketing services to support crypto and blockchain businesses in growing their brands and increasing their traffic, sales and conversions.
  • Their crypto team can help you with content creation, community management, community development, and influencer marketing.
  • Their SEO experts have the skills and experience to help you drive traffic to your website and make the most out of your presence on the internet.
  • CryptoArmy is experienced in leveraging guerrilla marketing tactics such as bounty competitions, sales agents contests, Shiller contests, and mailing campaigns to help your blockchain project successfully stand out.
  • They are experienced in building attractive, user-friendly web interfaces and landing pages for paid ad promotion across several cryptos platforms.

Top Clients:

  • EcoWatt
  • Afrostar
  • ESP Coin
  • Nexxt Gaming Guild
  • Decentralized Metaverse Mall

Contact Details: info@cryptoarmy.agency

Pricing: CryptoArmy offers custom pricing plans as per your business goals and requirements.

Dive Deeper: Best DeFi Marketing Agency: Top 8 Choices for 2023

10) ICODA

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ICODA is a leading crypto marketing agency that has several years of experience in handling Web3 brands. They have helped a wide range of blockchain and crypto-related businesses to attract paying customers successfully.

They are passionate about the potential of the blockchain and crypto industries, and they are committed to helping their clients succeed in this space.

Key Services:

  • NFT promotion and consulting
  • YouTube and Twitter influencer promotion
  • Top listings on leading crypto ranking platforms
  • Cryptocurrency/blockchain website creation
  • Blockchain PR marketing
  • White paper development
  • Telegram promotion

ICODA specializes in:

  • ICODA has hands-on experience in crypto marketing. They have a portfolio of hundreds of projects, including many successful ICOs.
  • They have a team of social media experts to help your brand get noticed by building a community on Twitter and Discord.
  • ICODA helps you attract funding for your crypto business by listing your token on different crypto websites like CoinMarketCap and CoinGecko.
  • Their crypto PR team is specialized in creating personalized PR strategies for your project.

Top Clients:

  • Huobi Global
  • Bosagora
  • Infinito Wallet
  • Paycent
  • SwissBorg
  • PrimeXBT

Contact Details: post@icoda.io

Pricing: ICODA offers custom pricing plans as per your business goals and requirements.

Dive Deeper: How Blockchain Can Be Instrumental in Preventing Digital Fraud

What Are the Advantages of Using Web3 Marketing Agencies?

Here are a few advantages of leveraging the power of Web 3 agencies.

Professional Guidance

A Web3 marketing agency team thoroughly understands your business goals and suggests a relevant and competitive crypto promotion strategy to reach your target audience in the shortest possible time. When you work with crypto marketing experts, you receive professional guidance to build a passionate community around your crypto products.

Better Understanding of the Latest Market Trends

A specialized advertising agency excels in promoting crypto businesses as they have a good grasp of all the latest blockchain marketing trends. More importantly, you want an agency that specializes in web3 marketing from a proven team of web2 marketing professionals.

Minimized Overall Costs

When you decide to take your brand’s marketing into your own hands without actual tactical knowledge, you’ll spend a ridiculous amount of money making mistakes. When you hire an expert team to run your marketing campaigns for you, you’ll rest easy that they’ll get the job done faster, more effectively and at a lower cost.

Higher Return on Investments

Web3 marketing professionals know their industry inside and out and leveraging tried and tested creative promotional tactics helps you reach the right audience. Thus, they can amplify your business’ scalability while maintaining a high ROAS on ads and ROI in general.

Reliability & Transparency

Web3 marketing agencies send you regular work reports to keep everything transparent. You get a complete idea of where your money is being spent. You can also reach out to your account manager wherever there is confusion or you have questions. Therefore, Web3 agencies offer reliable service with complete transparency.

Embrace Change

Web3 marketing firms work with multiple clients at once. Hence, it becomes easy for these agencies to evaluate your business type, nature and industry, along with recommending specific changes that will enhance the competitiveness of your marketing campaigns.

Easy Access to Great Tools

Marketing agencies that specialize in web 3.0 have access to intelligent marketing automation tools to promote your crypto projects. You don’t have to spend extra money to subscribe to these tools because everything is included in the agency pricing. Hence, you can benefit from top automation tools at reduced pricing when you partner with a leading Web3 marketing company.

Results Tracking

You require precisely organized reports to make informed decisions. Web3 marketing firms provide comprehensive reports to ease the process of framing competitive strategies that will help you achieve your business goals and stay ahead of the competitors.

Save You Precious Time

Without professional help from Web3 marketing firms, you will waste a lot of time trying multiple marketing strategies to figure out which works best for your business based on its nature, scale and industry.

But with the help of an agency, you will directly implement the best strategy because they thoroughly understand your business and will recommend a tailor-made competitive plan for your business.

Provide Quality Service

Reputable web 3.0 agencies have typically been in the market for years and their team of highly qualified professionals knows the market dynamics thoroughly. An agency performs various functions for your brand, including:

  • market size mapping and market growth forecasting
  • analyzing the latest market trends
  • customer segmentation
  • conducting in-depth competitor analysis
  • thoroughly understanding the business environment
  • executing a competitive strategy that offers the best results

Check out Single Grain founder Eric Siu’s video How Web3 Will Change Marketing Forever:

Dive Deeper: The Ultimate Guide to Blockchain Digital Marketing and Cryptocurrency

Ready to Hire a Top Web3 Marketing Agency?

Selecting a top Web3 marketing agency will give you a competitive edge in your target industry. You should always be proactive in choosing an agency because the marketing investment you will be making will last for years.

Need help promoting your crypto products? Get in touch with Single Grain! Our expert crypto marketing professionals will help you get the best returns on your marketing investment.

If you need help promoting your business or crypto products by partnering with a top Web3 marketing agency, Single Grain can take your brand to the next level. 👇

Get My Free Web3 Marketing Plan

 

Or learn more about what we can do for you here 👉  Web3 Marketing Agency

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5 Crypto Marketing Agencies that Maximize ROI for Crypto Projects https://www.singlegrain.com/web3/crypto-marketing-agency/ Fri, 15 Dec 2023 21:00:24 +0000 https://www.singlegrain.com/?p=39292 Blockchain and crypto startups have exploded, and distributed ledger technology remains one of the hottest trends in e-commerce, business, finance and other industries. Thus, the blockchain advertising agency has also...

The post 5 Crypto Marketing Agencies that Maximize ROI for Crypto Projects appeared first on Single Grain.

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Blockchain and crypto startups have exploded, and distributed ledger technology remains one of the hottest trends in e-commerce, business, finance and other industries. Thus, the blockchain advertising agency has also exploded.

With an increasing number of coins and ICOs entering the cryptocurrency world, it has become difficult for new and existing crypto coins to stand out. So, a solid crypto marketing strategy is vital to create project awareness, gain credibility in the cryptocurrency community and help generate demand for your cryptocurrency.

This guide explains exactly what you should consider before choosing a reputable crypto marketing company.

We’ll also share the top five cryptocurrency marketing agencies and provide additional information to help you select the right blockchain marketing company that fits your business needs.

Get My Free Marketing Plan

Top 5 Crypto Marketing Agencies

Wondering which is the best crypto marketing firms to promote your blockchain and crypto projects? Here’s a list of the top five crypto firms to consider in 2025.

1) Single Grain

As a reputable full-service digital marketing agency with a proven track record, we would be remiss if we didn’t mention our company! Single Grain is one of the best crypto marketing agencies: From search engine optimization to social media and paid ads, we have a team of qualified digital marketing experts to promote your crypto and NFT projects.

single grain crypto marketing agency

Single Grain offers a 360-degree marketing plan to deliver the highest returns on your crypto products. That means we have experts in SEO, lead generation, PPC, social media management and content marketing, all of which will help you generate the highest ROI on your crypto products.

Our agency is also well versed in the blockchain industry: We retain a robust blog with plenty of articles on NFTs, blockchain and crypto, we’ve worked with leading blockchain companies like Bittrex, Immutable, SEI Network, and ENS Domains.

We design a tailor-made performance marketing campaign for every client we partner with.

Single Grain’s specialties include the following:

  • There are thousands of cryptocurrencies in the market, and to beat the competition, your crypto products need to be on top of organic search results. To help you achieve this, we offer scalable crypto SEO strategies to generate quality traffic to your website.
  • We live and breathe crypto.  Our team at Single Grain knows how to make the most of your crypto marketing budget, and we use cutting-edge marketing strategies to drive profits from your crypto ad and marketing campaigns.
  • Social media has the power to make or break your brand. We have expert social media marketers to promote your coins on popular social media and instant messaging channels like Reddit, Telegram, Discord and X (Twitter).
  • With the help of effective crypto influencer marketing and industry connections, Single Grain identifies niche influencers and collaborates with them to build your brand’s reputation and generate a high demand for tokens.
  • Our company specializes in crypto pay-per-click marketing. We have a team of professional crypto PPC experts who use advanced strategies to beat your closest rivals with intelligently written ad copy.
  • Your crypto project is successful only when accepted by the crypto community. Single Grain helps your coins build a good reputation with your target audience on leading crypto community platforms like Viber, Telegram and Discord.
  • They help you acquire guaranteed press releases to build a network of cryptocurrency users.

Top clients:

  • Bittrex
  • Immutable
  • ENS Domains
  • SEI Network

Location: Los Angeles, CA, United States

Pricing: Single Grain offers custom pricing plans based on your crypto business goals and needs.

Get My Free Marketing Plan

2) ICODA

ICODA is a full-service blockchain marketing agency that offers DeFi, NFT, PR and influencer marketing services.

Icoda home page - crypto marketing agency

They are featured in Investing, Hackernoon, Benzinga, BTC Peers and other leading crypto media publications. They have a team of crypto experts who are well versed in the latest blockchain technology and trends in the fintech industry, such as smart contracts and Ethereum 2.0.

ICODA’s specialties include the following:

  • ICODA has collaborations with industry-leading crypto magazines, including CoinMarketCap, CoinGecko, Forbes, Bloomberg, Bitcoin.com and 300 others.
  • They help crypto ventures reach thousands of crypto enthusiasts through crypto PR services.
  • They use a combination of crypto PR tactics like promo video creation, media outreach and crypto press release distribution to spread the word about your blockchain projects. You can even pick the airdrops and YouTube influencers of your choice.
  • They are one of the best ICO marketing firms to help attract qualified leads for your ICO projects, crypto wallets, crypto startups, AMM, yield farming and DeFi projects.

Top clients:

  • SwissBorg
  • Saferrmoon
  • Paycent

Location: Miami, FL, United States

Contact: Via the Contact Us page

Pricing: ICODA offers custom pricing plans based on your crypto business goals and needs.

Learn More: The Ultimate ICO Marketing Checklist

3) Coinbound

Coinbound is one of the top crypto marketing agencies offering fintech, blockchain and NFT marketing services trusted by hundreds of crypto brands worldwide.

coinbound home page

The Coinbound Web3 marketing agency has a team of crypto influencer marketing specialists who claim to manage the world’s largest network of cryptocurrency and NFT influencers.

Coinbound’s specialties include the following:

  • Coinbound helps you secure insane brand coverage through their crypto PR services. They have contacts with the largest crypto media channels to help you get the organic brand coverage your business deserves.
  • They help crypto websites get 60x more organic traffic by optimizing content. You can run your blog on autopilot, and their team will create and publish engaging content to acquire relevant visitors to your site.
  • Coinbound has a team of expert social media ads marketers who ensure higher visibility for your crypto company over various social media platforms like X, YouTube, Reddit, TikTok and Instagram.
  • They help you generate new customers for your crypto products or services through paid advertising campaigns on Google, Bing, LinkedIn, X, and YouTube.
  • Coinbound offers a dedicated crypto marketing podcast (Web3 Marketing with Ty Smith) to learn proven marketing tips from industry-leading marketers.

Top clients:

  • Cosmos
  • Nexo
  • Okcoin

Location: Riverside, CA, United States

Contact: Via Telegram

Pricing: They offer custom pricing plans based on your crypto business goals and needs.

Learn More: The Secret to YouTube Success: 2 Key Strategies

4) Blockwiz

Blockwiz is a full-service crypto marketing agency founded in 2019. They have a team of more than 70 crypto experts who have worked on 150+ successful crypto projects.

Blockwiz home page - crypto marketing agency

They offer data-driven crypto marketing solutions to get the best value for your crypto marketing budget. Their award-winning community moderation team helps you manage your crypto communities on Discord and Telegram with ease.

Blockwiz’s specialties include the following:

  • Their video creation team helps you create high-quality cryptocurrency and blockchain explainer videos to increase engagement on leading social platforms.
  • The Blockwiz social media marketing team plans different forms of content like contests, quizzes and giveaways. They post regular updates on selected social media marketing platforms to keep your audience engaged.
  • Their cryptocurrency content writing team helps you create SEO-friendly content copy, newsletters, e-books and white papers to improve your business visibility online.
  • The PR campaigns and sponsored content services help you publish your content on the world’s biggest crypto media houses.
  • Their influencer marketing team has mastered the art of creating viral cryptocurrency campaigns on platforms like X, YouTube, Facebook, Instagram and Telegram. You can handpick the best crypto influencer for your project from a list of 300+ industry-renowned influencers.

Top clients:

  • Hubble
  • CryptoBiz
  • Cobidex

Location: Toronto, ON, Canada

Contact Details: info@blockwiz.com

Pricing: Blockwiz offers custom pricing plans based on your crypto business goals and needs.

Learn More: 21 Engaging Video Content Types that People Love to Watch

5) Bitcoin Marketing Team

Bitcoin Marketing Team is a full-service fintech marketing agency founded in 2014 by a team of crypto experts to help cryptocurrency startups. These guys have been around the block. They are Europe’s oldest cryptocurrency marketing firm and Google agency partner offering crypto strategic marketing and advertising services. They’re a great choice, especially if you want to work with a group located in Europe.

bitcoin marketing agency homepage

Bitcoin Marketing Team’s specialties include the following:

  • They offer high-quality search engine optimization services to generate more traffic to your website using a mix of organic keywords.
  • Their PR team helps acquire PR in industry-leading media platforms like Forbes, CNN and Bloomberg.
  • They offer content marketing services that include various options such as blog posts, social media posts, email marketing copy, ad copy, website content, press releases, etc.
  • The team also offers customizable web design services to offer an exceptional user experience to drive maximum user engagement.
  • The expert crypto advertising team assists in ad campaign setup and ad management for crypto businesses on leading ad platforms like Google and Bing.

Top clients:

Location: Dublin, Ireland

Contact Details: sales@bitcoinmarketingteam.com

Pricing: Bitcoin Marketing Team offers custom pricing plans based on your crypto business goals and needs.

Learn More: Maximizing Your Ad Spend: 8 Reasons Why Google Ad Management Is Essential

Benefits of Hiring a Cryptocurrency Marketing Agency

Here are the top advantages of hiring a cryptocurrency marketing agency rather than doing it yourself.

Save Time and Money

The average salary of a marketing manager is $133,380 per year.

Most crypto marketing agencies offer services at an average cost of $1,200 to $2,000 per month or more, which is significantly less than hiring a full-time marketing manager for your cryptocurrency business marketing.

Not only that, but a good crypto PR firm has an entire team of professionals specializing in blockchain marketing activities and has experience working with several crypto companies. So, cost-wise, hiring a crypto marketing agency is always a better option than hiring an in-house team.

Reach Your Desired Buyer Group(s) With Niche Specialization

Hiring a fintech marketing agency that understands your industry and customer base can take your marketing efforts to the next level.

Crypto advertising companies have experience in successfully promoting crypto businesses, and they understand the kind of efforts it takes to reach your desired buyer group.

Secure Brand Coverage in Top Crypto Publications

Getting featured in top crypto publications is essential for cryptocurrency businesses. Most cryptocurrency marketing agencies offer PR services and collaborate with top crypto media publications and blockchain reporters.

With effective thought leader marketing, they can help you secure your brand coverage in leading crypto and NFT media platforms, including Entrepreneur, Forbes, Coindesk and Seeking Alpha. With improved branding, a bitcoin marketing agency helps your crypto brand reach new heights.

Work With Subject-Matter Experts

Working with a blockchain marketing company will allow you to team up with experienced subject-matter experts who have years of relevant industry expertise. Having a team of experienced crypto marketers on board will help your brand reach new heights in no time.

Hiring a full-service crypto marketing agency can also save you money because you don’t have to pay for all the marketing tools that advertising agencies have access to.

Keep Up to Date With Emerging Cryptocurrency Industry Trends

As an aspiring blockchain startup, it’s crucial to remain aware of the top marketing trends because that helps to gain an edge over your competitors:

digital marketing trends blog post cover

Working with a top crypto marketing agency will help you stay updated on the latest cryptocurrency, blockchain and ICO marketing trends.

You’ll be able to make quick changes to your SEO optimization, PPC and advertising strategies to keep up with the upcoming crypto market trends and changing buyer behavior.

Learn More: The Ultimate Guide to Blockchain Digital Marketing and Cryptocurrency

How to Choose a Crypto Marketing Agency in 2025

A crypto marketing firm is a digital marketing company that specializes in blockchain promotion, token sales, community management and brand awareness to assist crypto startups gain buyer attention.

You can find hundreds of cryptocurrency marketing agencies online, but not all offer the same level of crypto marketing expertise.

To help you choose the best crypto marketing services, here are the most important factors to consider before hiring a crypto and blockchain marketing service provider for your project promotion.

  • Check Out Their Portfolio: Take a look at the company’s portfolio to see if they have successfully promoted crypto brands or products in the past. Having a client list of blockchain companies is a good hint that the cryptocurrency agency is well-suited for your crypto advertising campaign.
  • Analyze Their Marketing Expertise: Look for case studies in the crypto and blockchain marketing niche. Read them to discover the problem they solved in the marketing campaign and the NFT marketing strategies they used to solve it.
  • Check Their Media Coverage: The best crypto marketing agency should have multiple press and media coverage on top-tier platforms. Getting your business listed on crypto media publications helps you connect with new business partners, build a solid customer base and get the required brand coverage.
  • Analyze Their Market Reputation: Top crypto agencies should have a positive reputation in the market. To check the company’s market reputation, you can visit review websites like Google and Clutch. You can also check the company’s Facebook page for customer reviews and feedback.
  • Ask the Right Questions: Before selecting a full-service marketing agency as your advertising partner, connect with them via phone or email to ask questions to test their expertise. You can ask questions like:

✔️ Do you have working relationships with crypto influencers?

✔️ Which crypto clients are you working with currently?

✔️ What are the top three marketing strategies you use to market crypto projects?

✔️ What is your most significant achievement so far as a crypto marketing firm?

✔️ What are the KPIs you use?

✔️ Do you also offer crypto exchanges listing services?

✔️ How do you measure success?

Asking the right questions is the key to selecting the best crypto PR firm for your crypto project.

Red Flags to Look for Before Hiring a Crypto Marketing Agency

If you’ve never hired a crypto agency before, you might not be savvy about any potential warning signs that indicate a non-professional agency. Here’s what to watch out for to help you choose a cryptocurrency marketing firm with a proven track record:

Lack of Communication

Top crypto marketing agencies should be excellent at communication. The best way to judge the communication of any crypto advertising agency is to schedule a call and observe whether they are listening to you or just talking about their company and their success.

A good blockchain marketing company should understand your business model, listen to your problems and needs, ask questions to understand your target audience, and offer you a custom marketing plan depending on your marketing budget. If the agency is not engaging in active communication right from the start of the project, then it is a red flag that they won’t listen to your concerns at any later stages of the marketing campaign.

Empty Promises

No cryptocurrency marketing company can guarantee the success of a marketing campaign, so anyone who says they can is making empty promises. Instead, crypto marketing agencies should provide details of the strategy they plan to use to promote your project.

Good research is key in cryptocurrency marketing, and an agency should be aware of the latest trends in the crypto industry. Crypto marketing agencies should present data when devising a strategy and set proper KPIs and project timelines rather than simply spewing lofty goals and empty promises.

Unwillingness to Offer Customized Service

Most crypto marketing agencies have built-in pricing plans where they mention what services they will deliver. But every business is different, so there can’t be a one-size-fits-all marketing package. It’s a red flag if the agency is offering you the same package they provide to every other business without understanding your specific goals.

Check out this detailed list of agencies: The Absolute 20 Best Marketing Agencies in 2025

Ready to Start Working With a Crypto Marketing Agency?

An exceptional cryptocurrency marketing strategy involves:

  • Great branding
  • High-converting organic traffic
  • UX-friendly website design
  • Crypto community building
  • Successful media outreach
  • Result-oriented advertising campaigns

Therefore, you should work with a top ICO and crypto marketing agency that offers a team of experts in different areas of digital marketing like Google ads, SEO, content marketing, influencer marketing, social media marketing, video marketing, press release marketing, etc.

If you’re ready to scale your community, revenue, and user sign-ups, Single Grain’s crypto & blockchain experts can help!👇

Get My Crypto Marketing Plan

Related Video

For more insights and lessons about marketing, check out our Marketing School podcast on YouTube.

The post 5 Crypto Marketing Agencies that Maximize ROI for Crypto Projects appeared first on Single Grain.

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An NFT Marketing Checklist for Your Crypto Project https://www.singlegrain.com/web3/nft-marketing-checklist/ Tue, 20 Sep 2022 15:00:25 +0000 https://www.singlegrain.com/?p=39012   Without question, the growing number of NFT fans are making NFTs sell like hotcakes. Leading NFT marketplaces like OpenSea have generated $2.7 billion worth of Ethereum trading volume for...

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Without question, the growing number of NFT fans are making NFTs sell like hotcakes.

Leading NFT marketplaces like OpenSea have generated $2.7 billion worth of Ethereum trading volume for the first half of January 2022. And, as per CoinMarketCap, the NFT market cap has reached around $23 billion:

NFT market cap

The only requirement is that you need to know how to market your NFT collectibles.

As with any other product, marketing plays an essential part in enhancing the business prospects of a blockchain company. No matter how attractive your NFT project is, if you don’t create a marketing strategy, then you might not be able to attract buyers for your NFT collection.

Marketing an NFT project requires both skills and experience. If you are looking for a complete NFT marketing checklist to sell your digital art collectibles, this article is for you.

Let’s begin.

P.S. Scroll to the bottom to download a free, clickable checklist of this post!

Book My Free NFT Marketing Consultation

 

Why Should You Promote Your NFT?

NFT stands for non-fungible token, which is a proof of ownership recorded on a blockchain. Digital art is sold as an NFT, and every NFT is unique.

NFT marketing means promoting your NFTs across specific NFT marketplaces, blockchain communities, and social media platforms to reach prospects interested in buying your crypto art. It’s important because proper promotion helps your NFT collectibles reach a wider community of buyers and keeps your target audience updated about your existing or upcoming projects.

NFT marketing strategies play a vital role in the difference between NFT project success and failure.

Here are the top reasons why smart promotion is the key to selling NFTs:

  • Build Brand Awareness: A dedicated NFT marketing plan helps you present your NFT collectibles to your target audience. It assists in product promotion and lets NFT buyers know about your NFT project.
  • Expand Audience Reach: As the NFT market gets more and more crowded, it becomes very difficult for cryptocurrency and blockchain companies to gain customers. Therefore, NFT marketing tactics are essential to stand out and expand your reach. It makes sense to market your NFT projects so as to reach as many potential crypto investors as possible.
  • Understand Your Customers: No doubt, marketing is a great way to promote your NFT products. However, it also helps NFT creators understand the purchasing habits of NFT buyers. It gives you an opportunity to understand the likes and preferences of your audience. Through NFT marketing, you can interact with your audience, get new ideas, and understand what changes you can make in your existing NFT projects to generate more sales.
  • Boost Revenue: NFT advertising helps you expand your reach and educate new audiences about your projects, thereby increasing the chances of a sale. Thus, a successful NFT marketing strategy helps to boost revenue.

Dive Deeper: What Are NFTs and How Do They Help Business?

The Complete NFT Marketing Checklist

An NFT marketing checklist is a comprehensive list of promotional tasks that can be implemented over a period to reach your NFT advertising goals.

The ultimate aim of such a roadmap is to follow a step-by-step approach to promote your NFT products. Keeping this checklist handy ensures that you do not miss any crucial crypto marketing techniques to best promote your NFTs.

Here is the best NFT marketing checklist for your crypto collectibles promotion plan.

1) Create a Teaser Video

Content marketing is essential for successfully promoting your NFTs, and video is especially ideal.

Create a video preview or animation for your upcoming NFT collection. Try to keep it short, like 30 seconds in length, just enough to tease potential buyers. Add high-quality images of your art, synchronize the background music, and have a great voice-over.

Here are a couple of excellent examples of NFT video teasers:

NFT Country Club Video Teaser

If you prefer to hire someone who is an expert at creating professional NFT project trailers, check out websites such as:

Creating teasers is a great way to generate excitement about your product. It adds to the hype of your upcoming NFT drops, leading to maximum audience engagement.

Dive Deeper: How to Craft a High Converting Explainer Video

2) Build Your NFT Community

Building an NFT community is a great way to communicate your business value and NFT worth with your target audience and stakeholders.

You can use social media platforms such as Twitter to connect with NFT art lovers. Look for relevant NFT artists by searching for appropriate hashtags (more on this in the next section):

NFT artists on Twitter

…and then inform them about your upcoming NFTs. In this way you can start to build an NFT community on this platform.

You can also use other social channels to create communities, such as:

Discord communities

Discord is a huge resource for promoting NFTs. People like VeeFriends and CyberKongz have done some phenomenal things on this platform. Discord is a free voice, video and text chat app that’s used by tens of millions of people to talk about many things, including art projects.

Conduct opinion polls on social media and start replying to the audience’s queries. It will help you attract crypto enthusiasts to your community.

You can also leverage the power of NFT Shilling. This is when someone promotes your NFT and also encourages others to buy it.

Dive Deeper: Best Community Management Agency: Top 7 Choices for 2023

3) Use Hashtags to Promote Your NFTs on Twitter and Instagram

Speaking of hashtags, you should make good use of relevant NFT-related hashtags to promote your digital art via social media marketing, particularly on Instagram and Twitter.

Doing so improves your chances of getting your artwork seen when your target audience searches for these hashtags.

Some of the most popular hashtags that you should use in your tweets are:

  • #nftart
  • #nft
  • #nftartist
  • #nfts
  • #nftcommunity
  • #nftanimation
  • #nftvideo
  • #digitalart
  • #nftcollector
  • #cryptoartist
  • #cryptoart

Dive Deeper: How to Promote Your NFTs the Right Way

4) Add Your Drop to the NFT Calendar

An NFT drop is simply the release of an NFT token. It is the exact date and time when a particular NFT becomes available for investors to buy. With the increasing demand for NFTs, investors prefer to watch for upcoming NFT drops so they can be the first to try and buy it.

This method also helps build up excitement by publicizing the NFT drop date in advance. Therefore, you should add your drop to places such as the NFT Calendar:

NFT Calendar upcoming drops page

NFT Calendar is a one-of-a-kind NFT platform in the NFT universe to share releases of upcoming NFT events. It showcases the releases of well-known NFT collections as well as collections from new NFT artists who drop their crypto art collections on various marketplaces.

To add your drop to the NFT Calendar, you just need to fill in the following details:

  • Title of your NFT collection or artwork
  • The event description (they recommend 120+ words to increase your chances of getting listed)
  • Cover image
  • Date and time of your drop
  • Marketplace where your NFT drops
  • Event links (website, social media, marketplace URL)

NFT calendar list your event page

NFT Calendar also features some of your NFT drops on their Instagram and Twitter profiles, where they have a community of NFT followers.

Don’t miss the chance of getting additional publicity for your digital artwork by adding your drops to the NFT Calendar.

Dive Deeper: NFT Strategy: Everything You Need to Know to Get Started

5) Start a Thread on NFTs

A “thread” on social media is simply a series of messages that are connected to each other (often the writer will number each message in the thread, such as: 1/10, 2/10, 3/10, etc.) to create a longer message.

For instance, @petergyang created this NFT thread on Twitter:

Peter Yang Twitter thread on NFTs

You can start a thread on NFTs on the following platforms:

  • Twitter
  • Medium
  • Quora
  • Reddit
  • Bitcoin talk

When you start a thread, make sure that it is easy to understand, entertaining, and engaging. Share messages that your audiences will love to interact with. Also, you can start the thread with your company name and a call to action for additional branding.

Your NFT thread should have these details:

  • Header featuring a slogan
  • Start/end date
  • Conditions
  • Website, white paper URLs
  • Quotations from the media
  • How your NFT is different
  • Important links, such as links to official channels and groups or drops
  • Relevant NFT hashtags

You can also create interactive content that engages viewers and persuades them to share the message with their followers by asking questions, such as “Which emerging NFT artists do you recommend keeping an eye on?”

You can also share educational content to guide users on how to purchase your NFTs on the marketplace.

Book My Free NFT Marketing Consultation

 

6) List Your NFT on Popular Marketplaces

If you want to create a good customer base for your NFTs, then you should list your digital assets on popular NFT marketplaces where buyers gather to buy the top crypto art.

Think of an NFT marketplace as Amazon for your digital artwork.

There are many NFT marketplaces in existence, and each one has its own niche.

The first step is to select a marketplace for your NFT. Some support a wide variety of tokens, while others are a bit closed and only support specific tokens.

Here are the most well-known NFT marketplaces to list your NFTs in:

  • OpenSea – This is the largest NFT marketplace to sell artwork, domain names, music, collectibles, photography, virtual worlds, etc. The platform is free to sign up and supports minting, a simpler and easier way to create your own NFT.
  • Axie Marketplace – This is a marketplace that supports Axie Infinity Tokens, also known as Axie Shards, to do any transactions. They are built-in Ethereum blockchain and can be bought and sold using this platform or on any other platforms and crypto exchanges like Coinbase Global.
  • Rarible – Another popular platform to buy and sell digital items secured with blockchain. Rarible uses its own token to buy and sell on the platform. It is also built on the Ethereum platform.
  • SuperRare – This is a platform to collect and trade single-edition artwork. Recently it launched its own token with the same name, and it also runs on the Ethereum blockchain.
  • Foundation – Foundation.app is a platform created to buy and sell NFTs using Ethereum. The marketplace was launched in early 2021 and has sold more than $100 million worth of NFTs. Artists are invited to the platform, and they can create their own NFTs easily.
  • Nifty Gateway – Some of the biggest NFT sales from artists like Beeple and the musician Grimes happened on this platform. It is powered by the crypto exchange Gemini. NFTs known as Nifties are built on Ethereum. The purchases can also be made in dollars.
  • Mintable – This NFT buying and selling platform is backed by Mark Cuban, and it aims to create an open marketplace. You need Ethereum to buy or sell here.
  • Theta Drop – This was introduced in 2021. It is a blockchain platform built to create decentralized video and TV over the Internet. Theta uses its own blockchain technology and supports Theta Tokens to do transactions on the platform.

Once you have selected your desired marketplace, you need to open an account on it and also link your digital wallet to the account. Different marketplaces support different wallets. After registration, you can start selling your NFTs.

Dive Deeper: Top 5 OpenSea Alternatives

7) Use Email Marketing

Once you build an NFT community on your website and have a decent number of subscribers, you can start leveraging the power of email marketing.

Emails can help you provide regular updates to your subscribers who may just be the next NFT buyers.

You can launch drip email campaigns for new users, inform your subscribers about NFT drops, notify them about different NFT price trends, and educate them about the NFT market.

Sending regular email updates directly targets people who are already interested in your brand or your art collectibles and also boosts your NFT brand value. Your emails directly reach buyers, which creates a personalized touch and leads to higher sales.

Dive Deeper: How to Use Personalization to Increase the Impact of Email Marketing

8) List Your NFT in Popular Newsletters

In case you don’t have an email subscriber base, you can collaborate with popular NFT newsletters such as NFT Hunters, which sends the best NFT projects directly via email to a large number of subscribers:

NFT Hunters

There are a lot of other popular NFT platforms that have their own newsletters, too, such as:

These platforms provide all the top NFT industry news through their newsletters. It’s helpful to list your NFTs on these popular newsletters, because they track current trends and analyze what is happening in the crypto and NFT market.

You can contact your selected choice of NFT newsletter and request more information about adding your NFT release in their upcoming edition. In most cases, you will get a paid promotion option. However, it is of worth as it increases your chances of getting spotted by serious NFT buyers.

9) Run a Giveaway Campaign

Giveaway campaigns are an excellent digital marketing tactic to promote your NFT. You can run a giveaway campaign for your upcoming NFT collection to capture more attention from crypto enthusiasts.

You can also give away NFT collectibles or physical pieces of your art. This helps to create extra buzz around your NFT projects.

For example, DC gave away NFTs of comic book covers for superheroes such as Batman, Superman and Wonder Woman to anyone who registered for their FanDome event. Their NFT drop was highly publicized and had the goal of getting more sign-ups for their event.

DC FanDome NFTs

Here are some tips to get the most out of your NFT giveaway campaigns:

  • Set up a few “rules” that participants need to follow to win NFT collectibles. These steps can be to follow your project on Instagram or Twitter, tag a friend in comments, or share the post on Instagram stories.
  • Schedule a time for giveaways. Ensure that you run a giveaway at least a week before the launch of your NFT project to create the required buzz.
  • Tag your NFT marketplace to make sure that users know where they need to go to buy your NFTs.

Giveaways are a great tactic to create awareness of your digital assets among your audience, and they also help to grow your followers and drive engagement.

Dive Deeper: How to Boost Your Website Traffic with a Giveaway

10) Improve Organic Visibility of Your NFT Project with SEO

As with anything else, search engine optimization helps your NFT project get the required organic visibility. With proper SEO, your NFT collectibles will get a better reach in the search engines for your potential audience who are searching for NFTs.

With the help of effective SEO techniques, you can help your NFT collectibles rank higher in the organic SERPs for searches related to NFT buying. If you’re not very experienced with SEO, check out our beginner’s guide: How to Rank Your Brand-New Website When You Don’t Know SEO

You can also partner with an NFT marketing agency that are also experts at SEO, such as Single Grain, that can help your blockchain collectibles generate lots of organic impressions and clicks for maximum sales.

Book My Free NFT Marketing Consultation

 

11) Partner with Influencers

Collaborating with NFT influencers with a huge follower base helps you tap into their often vast audience and make use of cross-promotion.

NFT experts have a loyal community of NFT lovers who follow their recommendations and listen to their opinions. Therefore, the greater the following and engagement levels of your chosen influencer, the higher will be the reach of your NFT collectibles. However, finding and collaborating with NFT influencers is not always as easy as it sounds.

Here are some tips to help you promote your NFT project through influencer marketing:

  • Look for an influencer who has good knowledge of the NFT or crypto market. Some of the top NFT Influencers are:
  • Create a video clip with influencers, as videos trend faster and the information is easy to digest.
  • Partner with crypto and blockchain bloggers to publish your interviews where you can promote your NFT project.
  • Livestream your NFT content with influencers.

NFT influencer marketing is a powerful strategy to generate the required publicity for your digital art and other collectibles.

Dive Deeper: Influencer Marketing Strategy: The Ultimate Guide to Growing Your Business with Brand Partnerships

12) Run PR Campaigns

Another way to promote your NFT project is by running PR campaigns. Investing in NFT press release promotion helps you distribute news about your NFT collectibles to create a solid online presence and reputation.

Before you run a PR campaign, ask yourself: Do you want to raise awareness or find buyers?

Based on your business goals, you can promote your NFT collectibles on popular PR platforms and NFT-specific publications.

Full-featured articles about your NFT collectibles, interviews and quotes will help get the word out about your NFT project, leading to more engagement.

Some of the top publications where you can publish your NFT PR are:

  • Forbes
  • Bloomberg
  • Cointelegraph
  • Coindesk
  • CoinMarketCap
  • The Guardian
  • Entrepreneur
  • Minstable
  • The Art Newspaper

Or you can hire a PR agency to send out your press releases in bulk to a number of places. Although many PR firms are adding NFTs to their roster of practice areas, such as 5WPR, it’s best to connect with NFT PR agencies that specialize in the crypto space. They are experienced in creating sponsored content pieces to positively portray your project.

13) Run Ad Campaigns

Setting up advertising campaigns to generate relevant inbound leads using social media and search platforms is another great tactic. PPC ads will offer the much-needed visibility for your NFT products and will also help you attract a qualified audience who are looking to buy NFTs.

Here are a few tip for your ad campaigns:

  • Create keyword-focused and intent-specific landing pages to improve the chances of acquiring higher traffic to your NFT marketplace, and it will also help to lower the ROI.
  • Ensure that you target the right segment of the audience who are interested in NFTs and create personalized and engaging ad creatives to attract the buyers.
  • Run ad campaigns on popular social media platforms, such as YouTube, LinkedIn, Facebook and Twitter, for your NFT ad promotions. All these social channels offer targeted ad placement opportunities.
  • Use popular search engines for banner and search advertising include Google and Bing.

Dive Deeper: 10 PPC Trends You Can’t Ignore in 2023

14) Conduct AMA Sessions

Conducting Ask Me Anything (AMA) or live-stream sessions allows you to directly communicate with your audience and build connections, since your audience can participate in the session to ask questions and get answers.

One of the biggest advantages of conducting AMA sessions is that you get the chance to get real-time feedback that you can use to improve your NFT products.

Some of the best platforms to host AMA sessions, because they have a large community of NFT enthusiasts, are:

  • Telegram
  • Clubhouse
  • Reddit
  • YouTube
  • Facebook
  • Discord

To conduct an effective AMA session for NFT promotion, keep these tips in mind:

  • Share the date and time of the AMA session in advance.
  • Allow your community to submit their questions beforehand. This way, you will be able to thoroughly prepare your answers to provide as much value as possible.
  • Keep a list of interesting questions, maybe 15, that you plan to answer first in your AMA session.
  • Ensure that the session is not too long or too short. A 30-40 minute session works best.
  • Allocate the last 10-15 minutes for a Q&As. This will help you interact with your audience in real-time and make them feel that their opinions matter.
  • Reward your users for attending your AMA session. You can conduct an NFT giveaway as a token of appreciation!

Once you are able to attract your target audience who are willing to join your community, you can then also hold internal AMA sessions within your community.

Dive Deeper: Live Streaming Videos: The Most Powerful Way to Share Content

15) Use Video Marketing

Create creative and high-quality videos to educate your audience about your NFT projects and encourage them to join or invest in your project.

You can create different types of videos such as:

  • Promotional videos to increase the hype of your digital art collectibles among the people
  • Technical videos explaining the architecture of the NFTs
  • Informational or educational videos explaining the importance of NFTs
  • Entertaining videos to increase engagement in your NFT community to attract more subscribers

NFT video promotion can act as a catalyst for your NFT marketing campaign.

Dive Deeper:
* The Ultimate Guide to Video Marketing
* 17 Engaging Video Content Types that People Love to Watch
* 20 Pre-Production Tips to Create Successful Video Content in 2023

16) Hire an NFT Marketing Agency

Hiring an NFT marketing agency is another good idea as they can help you to quickly gain exposure for your crypto project.

High-end NFT marketing services leverage the following tactics to promote your digital art collectibles:

  • Search engine optimization
  • Influencer and thought leader marketing
  • Twitter management
  • Public relations management
  • Blog management
  • Paid marketing
  • Community building

NFT marketing firms will prepare a custom strategy to market your project and apply up-to-date and innovative marketing strategies to generate the best returns on investment.

Always do proper research before you choose an NFT promotion agency for your crypto marketing campaigns. For instance, you should check out their experience in the NFT industry and read their case studies. NFT marketing agencies such as Single Grain have deep knowledge of the culture, community, technology, and growth tactics used for NFT promotion.

Book My Free NFT Marketing Consultation

 

Examples of Successful NFT Marketing Campaigns

Here are the top examples of NFTs to inspire your next NFT promotion:

1) Coca-Cola: “Friendship Box”

Coca-Cola launched its NFT called “Friendship Loot Box” to celebrate International Friendship Day on July 30th:

Coca-Cola Friendship Loot Box NFT

This NFT delivers a multi-sensory experience that combines metaverse and real-life loot boxes inspired by video game loot boxes.

The friendship box is a pack of four dynamic NFTs:

  • A “Coca-Cola Bubble Jacket Wearable” that can be worn in the Decentraland metaverse.
  • The “Coca-Cola Friendship Card,” inspired by the original 1940s artwork.
  • The “Coca-Cola Sound Visualizer” with typical sounds associated with the drink.
  • The “Coca-Cola Vintage Cooler NFT,” a digital version of the brand’s 1956 retro vending machines.

In addition, it has hidden surprises that are revealed when opened.

What Coca-Cola did best was link the release of their NFT to an important date. They also conducted a live AMA session on Friday, July 30th, at 9:30 pm. Plus, they offered a chance for guests to enter to win ‘Mythic’ Coca-Cola wearable t-shirts and started a thread on Twitter introducing the Friendship Box NFT.

All the proceeds were donated to Special Special Olympics International, which is a long-time partner of the iconic brand.

2) Asics: “Sunrise Red” Digital Shoe

Asics is one of the best examples of NFTs. It is the first sportswear brand to launch its own NFT.

On July 15th, 2021, it launched the “Sunrise Red” collection that included limited-edition digital sneakers as well as a “Gold Edition” of unique items sold directly on the brand’s site:

Asics NFT collection

Successful bidders received the minted 3D digital shoe in OBJ files and their texture in PNG to use in animation projects and other applications.

The proceeds were reinvested back into the digital arts community through the ASICS’ new Digital Goods Artist-In-Residence Program.

3) Taco Bell: “Transformative Tacos”

Taco Bell launched a series of taco-themed NFTs to commemorate the iconic dish through NFT marketplace Rarible. Four out of the five designs were animated GIFs, and the 25th edition was called “Transformative Taco,” which sold out within the first half hour.

They also used Twitter to announce that they were selling taco-themed GIFs and images on Rarible:

Taco Bell combined the digital with the physical by rewarding a $500 e-gift card to the original owner of “Transformative Taco.” All the proceeds went in support of education and career-building for the younger generation.

4) Team GM

The Great British Olympic team created history by becoming the world’s first team to introduce an official NFT collection, which is sold exclusively through their website:

Team GB NFT collection Sky Brown

The collection consists of team GM’s historical highlights, in collaboration with the artist Ben Mosley. It includes their five Golden Medal Moments from the Tokyo Olympics 2020 with exclusive content from the artist.

The regular releases of the NFTs give fans another chance to engage and connect with the team and games. This also creates a chance for the fans to support their favorite athlete, and all the earnings go to the British Olympic Association.

Dive Deeper:
* 5 Best NFT Marketplaces for Beginners in 2023
* NFT Strategy: Everything You Need to Know to Get Started
* 5 Examples of Brands Using NFTs to Monetize Their Work

Final Thoughts on NFT Marketing Checklist

Promoting your NFT products is crucial for acquiring the desired engagement and brand value. NFT marketing is important to build trust in the digital space, particularly in the new web3 landscape, without which NFT investors might not prefer to invest in your crypto project.

This NFT marketing checklist will help you gain the required credibility for your NFT collectibles, thus allowing you to earn more money from your projects.

Hopefully you learned how to market your NFT project with this checklist! But if you just want an expert NFT marketing agency to do it for you, click here.


Want a summary of the NFT marketing checklist outlined in this post? Click below to download your free clickable checklist to help you get organized:

Click here to download it for free right now!

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What Is Web 3.0? The Future of the Internet https://www.singlegrain.com/web3/web-3-0/ Thu, 15 Sep 2022 15:00:28 +0000 https://www.singlegrain.com/?p=38447 Web 3.0 is the latest Internet technology that leverages machine learning, artificial intelligence and blockchain to achieve real-world human communication. The icing on the cake is that web 3.0 not...

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Web 3.0 is the latest Internet technology that leverages machine learning, artificial intelligence and blockchain to achieve real-world human communication. The icing on the cake is that web 3.0 not only allows individuals to own their data, but they will be compensated for their time spent on the web.

Sound too good to be true? Welcome to the future of the Internet.

In this article, we will discuss:

  • What web 3.0 is
  • The difference between web 1.0, web 2.0 and web 3.0
  • Features and importance of web 3.0
  • Connection between web 3.0 and blockchain
  • How web 3.0 will impact digital marketing
  • The future of the Internet

Ready? Let’s begin!


TABLE OF CONTENTS:


What Is Web 3.0?

Web 3.0 (also known as web3) is the third iteration or version of the Internet that interconnects data in a decentralized way to deliver a faster and more personalized user experience. It is built using artificial intelligence, machine learning and the semantic web, and uses the blockchain security system to keep your information safe and secure.

Decentralization, openness and incredible user utility are the defining characteristics of web 3.0.

A decentralized autonomous organization (DAO) is an automated computer network organization model controlled by its community members rather than a single establishment like the government or a financial institution, and whose transaction records are maintained on a blockchain.

The idea behind using the semantic web is that it understands and interprets the context and concept of the data. Therefore, when a user searches for an answer, web 3.0 delivers the most accurate and relevant result to the end-user. 

Tech giants such as Google, Facebook and Microsoft are some of the few companies currently making an enormous profit from user data. But web 3.0 will enable all of us to be compensated for our time and data:

“People have been exploited by tech firms — essentially, deceived into giving valuable data away with little or no compensation from the firms who collect and benefit from it. Instead, [with web3] people should be paid for the data they share.”

This means that users will be able to sell their own data to advertisers while still retaining ownership and data privacy. In addition, web3 will enable websites and applications to use data more meaningfully and tailor the information to each user.

Hence, this third evolution of the web is an Internet where you will enjoy personalized interactions with machines and websites in the same manner as when you communicate with any other human.

Key Features of Web 3.0

The key features of web 3.0 are:

  • OpenIt’s ‘open’ in the sense that it’s made with open-source software developed by an open and available community of developers and accomplished in full view of the public.
  • TrustlessThe network offers freedom to users to interact publicly and privately without an intermediary exposing them to risks, hence “trustless” data.
  • PermissionlessAnyone, including users and providers, can engage without the need for permission from a controlling organization.
  • UbiquitousWeb 3.0 will make the Internet available to all of us, at any time and from any location. At some point, Internet-connected devices will no longer be limited to computers and smartphones, as they are in web 2.0. Because of the IoT (Internet of Things), technology will enable the development of a multitude of new types of intelligent gadgets.

Book My Free Web3 Marketing Consultation

 

Difference Between Web 1.0, Web 2.0 and Web 3.0

Before we dive further into web 3.0, we need to understand how we got here – via web 1.0 and web 2.0.

Here’s the brief history of the Internet:

  • Web 1.0 is a read-only web where people can read information written on websites.
  • Web 2.0 is a read-write web where people can read and write content on websites and applications.
  • Web 3.0 is a read-write-interact web (powered by artificial intelligence) where people can read, write and interact with content, including 3D graphics, on websites and apps.
Single Grain_Web-1.0-vs-Web-2.0-vs-Web-3.0

Now, let’s learn a bit more about each part of the history of the Internet.

Web 1.0 (1989-2005)

Web 1.0 started in 1989 and remained active until 2005.

Sir Tim Berners-Lee invented the World Wide Web in 1989 while working at CERN (Conseil Européen pour la Recherche Nucléaire, or European Organization for Nuclear Research).

Source

The primary technologies that comprised web 1.0 were:

  • HTML (HyperText Markup Language)
  • HTTP (HyperText Transfer Protocol)
  • URL (Uniform Resource Locator)

The primary purpose of web 1.0 was to find information. Significantly, web users could not interact freely because it was “read-only,” so any discussion was done offline.  

Furthermore, because there were no search engines available during this iteration, navigating the World Wide Web (WWW) was not nearly as simple as it is now. You needed to know the website address (URL) for any site you wanted to visit. As one tech writer recalls, to “browse” the Internet back in the day, “we had to go through FTP file directories screen by screen and hope that the file we wanted was in there somewhere.”

However, by the mid-1990s, Netscape Navigator emerged as the first (or at least first successful) web browser, and pioneered several browser features we still use today:

  • Displaying a web page as it loads
  • Using Javascript to create forms and interactive content
  • Using cookies to keep session information

Alas, Netscape was annihilated by Microsoft during what was known as the browser wars.

Web 2.0 (1999-2012)

Darcy DiNucci first coined the term “web 2.0” in 1999 in her article “Fragmented Future”.

Source

However, it was later popularized by Tim O’Reilly and Dale Dougherty in late 2004.

This is the stage of the web that most of us are familiar with. By 1999, people were starting to be able to engage with each other on the Internet via social media platforms, content blogs, and other services. Eventually, smartphones were created and mobile computing was launched.

People began interacting online in discussion forums and creating content that other Internet users could access and like, comment on or share. This was/is the era of Instagram Influencers and Yelp reviewers and social proof. The read-only mode became outdated, and web 2.0 was now promoted as a platform for interaction.

Web 2.0, as defined by O’Reilly and others between 1999 and 2004, shifted the world away from static desktop web pages created for information usage via expensive servers and toward interactive encounters and user-created content.

Companies such as Uber, Airbnb, Facebook, and other social media platforms arose during the web 2.0 reign.

Web 2.0 Core Layers of Innovation

The emergence of web 2.0 was driven mainly by three core layers of innovation:

  • Mobile
  • Social
  • Cloud

Mobile

The iPhone’s introduction in 2007 spread mobile connectivity to the Internet, allowing users to be online at all times. On the other hand, web 2.0 serves another purpose other than simply receiving the information we add to the web: It also collects data from us all by itself to analyze and add to the web. It can track our whereabouts, purchasing habits, financial activities, and so forth.

Social

Until the arrival of Friendster, MySpace and later Facebook in 2004, the Internet was primarily dark and anonymous.

These social networks enticed users to engage in specific actions and content creation, including recommendations and referrals – from convincing us to share photos online with particular friend groups to entrusting our homes to unknown travelers on Airbnb and even getting into a stranger’s car with Uber.

Dive Deeper: 7 Ways to Leverage AI in Social Media Marketing

Cloud

The cloud commoditized the creation and upkeep of Internet sites and applications. New cloud providers consolidated and refined mass-produced individual computer hardware within several massive data centers located all over the world.

Companies were able to transition from purchasing and maintaining their own costly and specialized infrastructure upfront to renting warehouses, computation power and management tools on the go. Millions of entrepreneurs enjoyed low-cost resources that multiplied as their firms grew.

There’s no denying that the Internet became more valuable, participatory and integral to our lives throughout this period. However, this also resulted in the web becoming more centralized.

It facilitated increased collaboration by introducing new ways of organizing and connecting with others. However, it also created new chances for online stalking, cyberbullying, doxing, distributing false information, identity theft, and other forms of online harassment.

The Death of Web 2.0 and the Need for Web 3.0

Ultimately, Web 2.0 became more obsolete during the end of 2012, and people were starting to be aware of web 3.0.

Since most of the currently used services were dominated by behemoths such as Google, Facebook, Microsoft and Amazon, it raised some complaints. Customers were given limited management over their data usage, and this raised numerous allegations against these multibillion-dollar corporations and numerous smaller businesses that abound on the Internet.

The blames states that businesses treat users unfairly, take advantage of their data, and put a serious threat on democracy and free speech.

Frances Haugen, a data designer and scientist who worked as a product manager, blew the whistle on Facebook’s misconduct.

In an interview with CBS, she recently accused the tech giant of ignoring the spread of hate and disinformation on its social media platforms:

“The thing I saw at Facebook over and over again was there were conflicts of interest between what was good for the public and what was good for Facebook. And Facebook, over and over again, chose to optimize for its interests, like making more money.”

Although Facebook has refuted Haugen’s allegations, this isn’t the first time that big tech has been held accountable for its conduct.

Several stories have surfaced about Amazon’s aggressive business practices, Facebook’s privacy infractions, and Google’s data privacy issues and unethical AI use, all of which raise serious safety alerts about web 2.0.

That is why many blockchain specialists view web 3.0 as a safer version.

Dive Deeper: How Poor Website Security Negatively Impacts SEO Rankings

Web 3.0 (2006-ongoing)

In 2006, the term web 3.0 was coined by John Markoff, a reporter for The New York Times:

Source

In many ways, web 3.0 is a return to Berners-Lee’s original Semantic Web concept, in which no central authority approval is required, and no central controlling node exists.

Layers of Web 3.0

Whereas web 2.0 was primarily driven by the introduction of mobile, social and cloud technologies, web 3.0 is powered by three new layers of technological innovation:

  • edge computing
  • decentralization
  • artificial intelligence & machine learning
  • blockchain

1) Edge Computing

While currently commoditized personal computer technology was modified in data centers in web 2.0, the shift to web 3.0 is moving the data center out to the edge (i.e. edge computing) and sometimes straight into our hands.

Data centers are complemented by an array of advanced computing resources distributed among phones, laptops, appliances, sensors and cars, which will produce and consume 160 times more data in 2025 than in 2010.

2) Decentralized Data Network

Decentralized data networks enable various data generators to sell or trade their data without losing ownership, risking privacy or relying on intermediaries. As a result, decentralized data networks will have a long list of data providers in the growing ‘data economy.’

For example, when you log in to an app using your email and password, or when you like a video or ask Alexa a question, all these activities are tracked and monitored by tech giants such as Google and Facebook to better target their advertisements.

However, in web 3.0, data is decentralized which means that users will own their data. Decentralized data networks enable various data generators to sell or trade their data without losing ownership, risking privacy or relying on intermediaries. It enables you to log in securely over the Internet without getting tracked by using Internet Identity

3) Artificial Intelligence & Machine Learning

Artificial intelligence and machine learning algorithms have advanced to make valuable, and sometimes life-saving, predictions and acts.

When built on top of emerging decentralized data structures that provide access to a plethora of data that today’s tech titans desire, the possible applications extend far beyond targeted advertising into areas such as:

  • precision materials
  • medication creation
  • climate modeling

Although web 2.0 has similar capabilities, it is still primarily human-based, allowing for corrupt behaviors such as biased product evaluations, rigged ratings, human errors, etc.

For example, Internet review services such as Trustpilot allow customers to leave feedback on any product or service. Unfortunately, a firm may pay a large group of people to write excellent evaluations for its products or services.

As a result, to deliver accurate data, the Internet needs AI to learn how to discriminate between the genuine and the fraudulent.

Following the Gamestop trading incident, Google’s AI system recently erased almost 100,000 negative ratings on the Robinhood app from the Play Store after detecting attempts at rating manipulation meant to downvote the app intentionally:

This is AI in action, which will soon be integrated into Internet 3.0, allowing blogs and other online platforms to sift through data and personalize it to each user’s preferences.

Dive Deeper: The Future of SEO: How AI and Machine Learning Will Impact Content

4) Blockchain

In simple terms, blockchain is one more layer of technology behind web 3.0. More specifically, it is the foundation of web3, as it redefines the data structures in the backend of the semantic web.

Blockchain is a decentralized state machine that deploys intelligent contracts. These smart contracts define the logic of an application for web 3.0. So anyone who wishes to build a blockchain application needs to deploy their application code on the shared state machine. (More on web 3.0 and blockchain below.)

Book My Free Web3 Marketing Consultation

 

How Does Web 3.0 Work?

The idea behind web 3.0 is to make searches on the Internet much faster, easier and more efficient to process even complex search sentences in no time.

In a web 2.0 application, a user has to interact with its frontend, which communicates to its backend, which further communicates with its database. The entire code is hosted on centralized servers, which are sent to users through an Internet browser.

Web 3.0 has neither centralized databases that store the application state nor a centralized web server where the backend logic resides. Instead, there is a blockchain to build apps on a decentralized state machine and maintained by anonymous nodes on the web.  

The logic of your applications is defined in smart contracts, written by the developers, which are deployed onto the decentralized state machine:

Anyone willing to build a blockchain application deploys their code on this shared state machine. The front end remains almost the same as in web 2.0.

Here is a figure depicting the working of a web 3.0 application:

Web 3.0 Architecture

There are primarily four elements in the architecture that make up web 3.0:

  • Ethereum Blockchain – These are globally accessible state machines maintained by a peer-to-peer network of nodes. Anyone in the world can access the state machine and write to it. Essentially, it is not owned by any single entity but, rather, collectively by everyone in the network. Users can write to the Ethereum Blockchain, but they can never update existing data.
  • Smart Contracts – These are programs run on the Ethereum Blockchain. These are written by the app developers in high-level languages, such as Solidity or Vyper, to define the logic behind the state changes.
  • Ethereum Virtual Machine (EVM) – The purpose of these machines is to execute the logic defined in the smart contracts. They process the state changes taking place on the state machine.
  • Front End – Like any other application, the front-end defines the UI logic. However, it also connects with smart contracts that define application logic.

Advantages of Web 3.0

Web 3.0 will make the web more intelligent, secure and transparent, resulting in more efficient browsing and effective machine-human interaction.

Here are the top advantages of the semantic web or web 3.0:

1) Data Privacy and Control

The end-users will get the most significant advantage of data encryption to protect their information from disclosure.

The encryption will be unbreakable in any given circumstance. It will prevent large organizations like Google and Apple from controlling or using people’s personal information for their own interest.

Hence, users will gain complete ownership and privacy of their information.

Dive Deeper: Google Privacy Sandbox: What Does It Mean for the Future of Targeted Ads?

2) Seamless Services

Decentralized data storage will ensure that the data is accessible to users in any circumstance. Users will get multiple backups, which benefits them even in the event of server failures.

Additionally, no entity or government organization will have the ability to stop any services or websites. Therefore, the possibility of account suspension and denial of distributed services will be reduced.

3) Transparency

Regardless of which blockchain platform end-users use, they will track their data and inspect the code behind the platform.

Nonprofits develop the majority of blockchain platforms, which means they provide an open-source blockchain platform that allows open design and development processes. This will help eliminate the dependency of users on the organization that develops the platform.  

4) Open Accessibility to Data

The data will be accessible from anywhere and from any device. The idea is to increase data collection and its accessibility to users worldwide by allowing smartphones and other connected devices to access data on the computer if synced. 

Web 3.0 will further expand the scale of interaction, ranging from seamless payments to richer information flows to trusted data transfers. This will happen because web3 will enable us to interact with any machine without passing through fee-charging middlemen.

5) Restrictionless Platform

Since the blockchain network is accessible to all, users can create their own addresses or interact with the network.

Users cannot be restricted on this network based on their gender, income, geographical location or sociological factors. This feature will make it easier for users to transfer their assets or wealth anywhere across the world in no time.

6) Single Profile Creation

With web 3.0, users do not need to create individual personal profiles for different platforms. A single profile will work on any platform, and the user will have complete ownership of any given information.

Without users’ permission, no corporation can access their data or verify its accuracy. However, users have the choice to share their profiles and sell their data to advertisers or brands.

7) Enhanced Data Processing

Web 3.0 is beneficial for problem-solving and intensive knowledge creation tasks. It utilizes artificial intelligence to filter out valuable information from a huge quantity of data.

Users will also benefit from its ability to conduct client demand forecasting and personalized customer service, necessary for flourishing businesses.

Book My Free Web3 Marketing Consultation

 

Disadvantages of Web 3.0

There are also several challenges associated with the implementation of web 3.0. Personal data management and reputation management issues will become more critical than ever.

Here are the top challenges associated with the implementation and usage of web3:

1) Requires Advanced Devices

Less advanced computers won’t have the ability to provide the benefits of web 3.0. The devices’ features and characteristics will need to be extended to make the technology reachable to more people globally. Considering the present scenario, only a limited number of people will be able to access web 3.0.

2) Web 1.0 Websites Will Become Obsolete

If web 3.0 becomes full-fledged on the Internet, any websites based on web 1.0 technology will become obsolete. The old technology is incapable of updating its features to match the new ones. This means those sites will be substantially more outdated and consequently lose a competitive edge over new sites.

3) Not Ready for Widespread Adoption

Web3 technology is more intelligent, efficient and accessible. Yet, the technology is not entirely ready for widespread adoption. Much work is needed on technology advancement, privacy laws, and data use to satisfy the user’s needs.

4) Demand for Reputation Management Will Increase

With the easy availability of a user’s information and less anonymity through web 3.0, reputation management will become a matter of concern more than ever. In other words, brands and companies will need to maintain their name, reputation and image online.

Companies will need to help customers acquire critical market intelligence, valuable business insights, compelling content and cutting edge internet marketing to stay ahead of competitors. Hence, reputation management will turn out to be more critical than ever.

Dive Deeper: Best Reputation Management Companies: Top 5 Choices for 2023

5) Complicated Functionality

Web 3.0 is a difficult-to-understand technology for any new user, which makes them hesitant to use it. It is a combination of older-generation web tools with cutting-edge technologies, such as AI and blockchain, as well the interconnection between users and increasing Internet usage.

This will mean that only advanced devices will be able to handle web 3.0, making it difficult for any individual or business that cannot afford such devices. Because it is technically sound users who will gain the most from this technology, the complicated nature of web 3.0 is likely to slow down its popularity at a global level.

Dive Deeper: 4 Ways to Stay Ahead of the Game: The Future of Digital Advertising in 2023 & Beyond

Why Web 3.0 Is Important for the Future

Web 3.0 is a system for users, designed by users in the form of creator-driven platforms.

Here are the top reasons why web3 will become important in the coming years:

  • Less reliance on centralized repositories: Web 3.0 will attempt to make the Internet a diverse source so that hackers, leaks and reliance on centralized repositories are avoided. Using verifiable data scarcity and tokenized digital assets, there will be the possibility of users owning their own data and digital footprints. No platform will be held accountable for data usage.
  • More personalized interactions: Web 3.0 will become increasingly important in 2023, as most users continue to prioritize customized and individualized browsing encounters on the web.
  • Better search assistance powered by AI: There will be an increasing demand for humanized digital search assistants that are far more intelligent, pervasive and powered by semantics, blockchain and AI.
  • Reduced dependency on intermediaries: It will help disintermediate businesses, remove rent-seeking intermediaries, and give this value directly to the customers and providers in a network. Network users will work together to address previously hard-to-control problems by mutual ownership and governance of these new decentralized intelligence structures.
  • Rise in peer-to-peer connectivity: Through new Internet inventions, the connection between members and organizations will remain innately robust to keep in line with more adaptive peer-peer interaction and governance. With peer-to-peer connectivity, humans, businesses and machines will be able to share more data while maintaining greater privacy and security.
  • Enhanced trust: With the knowledge of the next Internet generation, we can reduce dependency on individual platforms to future-proof entrepreneurial and investment activity.

Examples of Web 3.0 in Real Life

Web 3.0 is already implemented in various areas, including virtual assistance, education, social networking, messaging, exchange services, browsing, etc.

For instance, while you’re sitting in the office, if you wish to check the availability of groceries in your home, you can ask your digital assistant to examine the contents of your fridge by communicating with the interconnected smart devices at your house.

Moreover, you can organize your holiday plan, business trip, weekend party, household tasks and even ensure your home security by using your ubiquitous Internet-connected devices at home. The virtual assistant’s personalized recommendations help you arrange the perfect weekend, from booking your tickets with a discount to finding exciting places to explore to reserving hotels.

Examples of Web 3.0 Applications

Here are some popular examples of web 3.0 applications that explain the scope of its adoption:

Apple’s Siri

Siri is a perfect example of voice recognition software as a key component of web 3.0. Using this technology, Siri and other personal assistants communicate, share information (through linked blocks), and provide users with more helpful search results for every meaningful query, including how to, why, and what. Previously, Siri could accomplish only simple tasks, like reminders and directions to the local grocery store, by using pre-programmed algorithms.

Dive Deeper: Hey Siri: How Do I Optimize for Voice Search?

Wolfram Alpha

Wolfram Alpha is a computational intelligence platform that now uses web3. The platform can compute answers of users from different fields like mathematics, nutrition and science. It quickly connects with other apps to gather information from their databases and streamlines the information for end-users. As a result, it is now faster and provides more accurate results than it used to be with web 2.0. Siri is a frequent user of Wolfram Alpha.

Steemit

Steemit is a great example of web 3.0 social network websites. It is a decentralized reward platform that runs entirely on the Steem Blockchain social media model. It rewards content creators or bloggers with cryptocurrencies for contributing content on the site. This is precisely where web3 becomes vital as it helps the platform reward contributors’ crypto in a secure environment.

Sola

Another example of a web 3.0 social network website is Sola. It is a decentralized social platform powered by distributed nodes, IPFS, and the Ethereum blockchain.

Unlike Steemit, Sola utilizes blockchain AI to build social networks and media hybrids. It incentivizes and benefits all involved parties, including users, third-party developers and the core team for viral content.

The website uses AI algorithms to filter in only good content to endorse and doesn’t rely only on user reaction to spread posts. Also, Sola pays users its internal virtual currency, known as Action Points, and users can spend it on their own content or for endorsing other users’ content.

IDEX

IDEX is a renowned decentralized exchange for trading ERC-20 tokens that work on web 3.0. As IDEX is an Ethereum-based exchange, the user would need an Ethereum wallet to trade on the platform. Also, they would need to use MetaMask (a crypto wallet used to interact with the Ethereum blockchain) to get the best experience of IDEX.

e-Chat

e-Chat is a web 3.0 app that is powered by a decentralized blockchain. Essentially, it is a secure messenger, but it is also known as the fastest-growing social network. Users get the benefit of sharing any data without fearing its theft. Therefore, it is widely used to send cryptocurrency. App Store and Play Market have an e-Chat app for their users.  

Storj 

Decentralized storage is one of the primary features of web3, and Storj utilizes this feature wisely. It is one of the oldest and leading decentralized storage solutions, powered by blockchain technology that allows users to rent their free disk space.

Storj has a native token that is used as a payment method on the network. Users can earn based on the shared disk space paid for by the renters on the platform. The transaction is made on this platform through blockchain technology.

Everledger

Everledger is an example of insurance and banking on web 3.0. This distributed digital global registry is designed to allow users to store their data digitally and access them anytime at their convenience while ensuring their data security. Since web 3.0 has a data encryption feature,  Everledger can protect the data and minimize the risk of fraud to the users, banks, open marketplace, and insurers.

LBRY

LBRY is a web 3.0 video and music website with a library of different forms of content, such as books, music and videos. The decentralized digital library uses blockchain technology to publish material and monetize it with its integrated payment system.  

Ethlance

Ethlance is a web 3.0 remote job platform. The decentralized app works on top of the Ethereum blockchain, where anyone can hire and start working in exchange for Ether cryptocurrency, which was never possible with older technology. 

Book My Free Web3 Marketing Consultation

 

Web 3.0 and Blockchain

Blockchain is often associated with web 3.0, and it can be difficult to understand they are the same or different.

In simple terms, blockchain is the technology (along with others like IoT and AI) behind web 3.0. More specifically, blockchain is the foundation of web3, as it redefines the data structures in the backend of the semantic web.

Blockchain, also called Ethereum blockchain,

is a decentralized state machine that deploys intelligent contracts. These smart contracts define the logic of an application for web 3.0. So anyone who wishes to build a blockchain application needs to deploy their application code on the shared state machine.

All the application data and codes are stored and managed on the blockchain, and this is collectively owned and maintained by a peer-to-peer network of nodes. The rules of agreement between the peers in the network determine the state changes on the state machine or blockchain:

How a Blockchain Works

All data here are globally accessible, but the existing data cannot be edited or changed. Users can send files in a copy-protected way, hence enabling actual P2P transactions without intermediaries. This means files and data are encrypted before sharing and are fully secured on web 3.0.

When a user interacts with a web 3.0 app, it utilizes AI and machine language/natural language processing to process the queries and bring the required data or information straight from the blockchain that is accessible anywhere in the world.

Dive Deeper:
* The Ultimate Guide to Blockchain Digital Marketing and Cryptocurrency
* How Blockchain Can Be Instrumental in Preventing Digital Fraud
* Will Blockchain Technology Be a Music Industry Savior?

Web 3.0 and Digital Marketing

Here are some of the ways that web 3.0 will have an impact on digital marketing:

  • Less focus on keywords: In web 3.0, there will be less focus on keyword optimization. Instead of focusing on keywords, marketers must create multimedia content that understands users’ needs and queries.
  • Reduction in “near me” queries: There will be a drastic decrease in “near me” queries because people know that the results will automatically be relevant to their location. Hence, they have stopped adding “near me” or zip codes to their search. Web 3.0 automatically considers the user’s geo-location and behavior data and shows relevant results that match their interest.
  • Increase in voice search: Web 3.0 will lead to an increase in voice search, and people will start using digital assistants even more. Therefore, the key will be to optimize for more specific and long-tail queries.
  • More significance on Microdata and of Schema: Understanding the data is more crucial on web 3.0. All marketers should embrace Microdata and Schema markup to stay ahead in the game as they help the web3 application understand the concept and context and structure the data. With a clear understanding, it will ensure that your content is shown to the user for relevant queries.
  • Growth of question-keywords optimization, featured snippet optimization, and PAA (People Also Ask) section: Web 3.0 will increase question-keyword optimization, featured snippet optimization, and PAA optimization. Marketers must produce content that answers users’ questions accurately.  
  • Rise of hyper-personalized experiences: Web 3.0 will also replace the idea of old static websites with hyper-personalized experiences that change their messaging and their media formats for each visitor. Speaking with search engines in natural language and finding accurate information delivers a seamless user experience; the ability of web 3.0 to learn and think will emphasize this rich experience for users.

Dive Deeper:
* 38 Digital Marketing Trends You Can’t Ignore in 2023
* 12 Ways to Use Machine Learning in Digital Marketing
* Featured Snippets: How to Optimize for Position Zero

Web 3.0 and Metaverse

Metaverse is quite a buzzword since Facebook recently announced its new name ‘Meta’. The idea is to showcase that the company is moving fast towards a Metaverse. However, Metaverse is still not a reality, but soon could be the next evolution of the Internet.

Metaverse generally refers to shared virtual world environments or a computer-generated environment, which is accessible to users via the Internet. It is a digital space that is designed as more lifelike by using “extended reality,” the combination of augmented, virtual and mixed reality.

At the moment, people interact with each other through social media platforms or by using messaging applications. In the virtual space, users will have their own “character” that can walk around and interact with other users. They can communicate with one another through avatars, text messages, sounds, music videos, video games, etc.

This means that people will have a 3D experience on the Internet. They can interact, play, work, or join in digital environments as if they are experiencing it in reality rather than just watching the content.

The role of web 3. 0 is vital in making Metaverse a reality, specifically if it uses blockchain technology. In other words, web3 will enable the virtual world to exist online and be accessible through a web browser.

Presently, Metaverse is more associated with virtual gaming, but this is not limited to only games. The scope of the web 3.0 Metaverse is much broader that also includes the education industry. For example, in an education Metaverse, users can enter an immersive classroom and interact with their teacher and other students.

In the future, web 3.0 and Metaverse will together proliferate in all aspects of society.

Final Thoughts on Web 3.0

We are heading towards an Internet where people will have complete control over their data and privacy, and permit companies to use their data (or not). All this will be powered by blockchain.

Therefore, web 3.0 will accelerate the honest and transparent use of user data, from personalized search results to cross-platform development tools and the use of 3D graphics. The web will become more immersive and interactive.

The new Internet will be here soon! Let’s embrace web 3.0 with open arms.

Schedule your FREE consultation with Single Grain’s web3 marketing experts to discuss your needs.👇

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Web 3.0 FAQs

Here are some of the commonly asked questions and their answers related to the semantic web:

How long will it take for web 3.0 to be fully implemented?

Many tools that are necessary for web 3.0 have been developed, and some are already in use. Since the concept of web 3.0, or the semantic web, is complex and has some technical difficulties, transitioning from web 2.0 will take some time to implement fully, and it may even take years.

Is web 3.0 the same as the semantic web?

Although these two terms are often used interchangeably, they are not exactly the same thing. Web 3.0 uses semantic technology, along with machine learning and blockchain, to make user interaction more intuitive.

The inventor of the World Wide Web, Tim Berners-Lee, coined the term “semantic web” and associated the semantic web with web 3.0. So, in that sense they can be said to be the same because the semantic web is one of web 3.0’s key features. It allows machines to quickly understand data and react to human queries with accurate results.

Is web 3.0 user-friendly?

Yes, web 3.0 is user-friendly because it harnesses the power of big data, artificial intelligence, and machine learning to analyze the user’s data and behavior to provide a personalized experience. In the web 3.0 era, you can speak with devices like Alexa, Google Echo, Apple Siri, etc., as naturally as you talk with another person to gather information from the web. 

How will web 3.0 make your web experience better?

Web 3.0 will make your web experience better in three ways:

  • Personalized browsing experience – Web 3.0 provides a highly personalized browsing experience for everyone. Websites will automatically adapt to your device, location, and accessibility needs.
  • Better search – The utilization of machine learning and AI allows you to speak in your natural language with the search engine. It delivers the most accurate results by leveraging big data, artificial intelligence, and machine learning.
  • Richer app experiences – Web 3.0 not only enhances your website usability, it improves your app user experience, too.

What are some of the examples of web 3.0?

Wolfram Alpha and Apple’s Siri are two examples of web 3.0 applications. Siri uses speech recognition techniques and artificial intelligence to search and deliver results.

For instance, if you are a vegetarian and you ask Siri, “Best places to have dinner,” Siri will offer some good recommendations on vegetarian restaurants near your location without your having to tell it that you are a vegetarian. Siri can identify that data using your past browsing history. Hence, based on your location and behavior preferences, Siri delivers you perfect results.

What is the advantage of web 3.0?

Here are some of the benefits of web 3.0:

  • Data ownership
  • Decentralization
  • Easy access to information
  • Change of human collaboration
  • Streamlined workflow
  • Accurate information
  • Personalized web experience
  • Better marketing

What are the disadvantages of web 3.0?

Here are some of web3’s drawbacks:

  • Technologies are yet to be prepared
  • Computer advancement is required
  • It can be addictive
  • It may be complex for newbies
  • Privacy policies are needed

What is the difference between web 2.0 and web 3.0?

There are plenty of things that differentiate web 3.0 from web 2.0. But one crucial factor that emphasizes web 3.0 is humanization — the ability to think. With web 2.0 (where we are now), people create and share content with others by tagging, categorizing, etc. But web 3.0 (with the semantic web, AI, and machine learning) thinks independently and connects people with the best and most accurate results.

What are web 3.0’s features?

Here are the five significant features of web 3.0:

  • Semantic web
  • Artificial intelligence
  • 3D graphics
  • Connectivity
  • Ubiquity

How will web 3.0 impact businesses?

3D graphics are a great feature for a business. If you’re a product-based business, by developing a 3D product model, you can lure in your audience and improve your conversion rate.

More than that, you can use the technology to develop your business from scratch, create a digital clone for your online store, show people your manufacturing line, and plenty more. It is cost-effective and the benefits are endless.

Apart from that, web 3.0 will make businesses more transparent and highly user-centric. It opens up the gates for blockchain, and in the future, apps and websites will deploy blockchain and allow users to trade in cryptocurrencies and coins to make purchases.


Watch this video about web3 on our Leveling Up YouTube channel, where you can find tons more videos on digital marketing topics like SEO, content marketing, NFTs, web3, paid media, email marketing, growing your business, and much more! 

The post What Is Web 3.0? The Future of the Internet appeared first on Single Grain.

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Best Metaverse Marketing Agency: Top 10 Choices for 2023 https://www.singlegrain.com/web3/metaverse-marketing-agency/ Wed, 14 Sep 2022 15:00:02 +0000 https://www.singlegrain.com/?p=41780 Mark Zuckerberg has rightly said that the metaverse could be the next best thing to teleportation. As more and more people are getting accustomed to the life of virtual reality, a.k.a....

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Mark Zuckerberg has rightly said that the metaverse could be the next best thing to teleportation.

As more and more people are getting accustomed to the life of virtual reality, a.k.a. the metaverse, leading brands are developing innovative strategies to incorporate metaverse marketing in the promotion of their products and services.

However, as the metaverse is still quite a new (and booming) concept, you will require the expertise of a top metaverse marketing agency to help you access and monetize this new digital world.

This article lists the top metaverse advertising agencies that will help you offer a customer-centric metaverse experience to maximize your profits.

Let’s begin with the basics of metaverse advertising.


TABLE OF CONTENTS:


Get My Free Metaverse Marketing Plan

 

Top 10 Metaverse Marketing Agencies

While the foundation for the metaverse is still being developed, marketers can get ready for a successful entry into the virtual world.

It starts with a loyal, passionate customer base that will be eager to join you in your meta-community, where you bring them real value and memorable experiences they won’t find here in the real world.

To help you get started, here are the top 10 metaverse advertising companies that are worth considering:

1) Single Grain

Single Grain marketing agency home page

Single Grain understands how digital marketing works for metaverse marketing companies. The company started out as an SEO agency in 2012, evolved into a full-service digital marketing agency, and soon expanded to became one of the top crypto, NFT, Web3 and metaverse marketing agencies.

They don’t offer a one-size-fits-all marketing package for crypto businesses. Instead, they work with you to develop custom metaverse promotion strategies to build brand awareness and foster user adoption.

Single Grain specializes in:

  • High-ROI online marketing using smart, cutting-edge marketing strategies to find the right quality leads.
  • They have a crypto marketing and blockchain specialist team to promote your digital goods and assets.
  • Single Grain helps your brand get discovered in the metaverse by leveraging tactics such as SEO, PPC, social media marketing, and other online marketing strategies.
  • Their content management team helps you implement AR, VR, and 3D experiences into your content strategy to maximize your brand exposure in the metaverse.
  • The agency offers a personalized brand marketing strategy and focuses on lowering customer acquisition costs.
  • They offer conversion rate optimization services like CRO audit, website personalization, split testing, and qualitative customer surveys to enable your business to understand your target audience and get the maximum value from your marketing spend.
  • They have a team of PPC specialists to run high-converting paid ad campaigns with a focused outlook on Return on an Ad Spend (ROAS).

Noteworthy clients:

  • Amazon
  • Uber
  • Airbnb
  • Lyft
  • Fujitsu
  • Drift

Pricing: Single Grain provides custom monthly pricing as per your needs and requirements.

Get My Free Metaverse Marketing Plan

 

Check out Single Grain founder Eric Siu’s 10-minute video on Facebook’s rebrand to Meta and what that means for marketers, what the Metaverse is, the advent of Web 3.0, and why this rebrand is significant:

2) X10 Agency

X10 Agency is a crypto and metaverse PR firm that helps businesses promote DeFi, NFTs, IEOs/ICOs, STOs, and more. They emphasize community building and engagement, ensuring that the content quality remains authentic to brand values.

The agency mainly acts as a launchpad for new projects, although they still offer services for established entities. They also have services explicitly dedicated to Asian markets such as Korea, China, and Japan.

X10 Agency specializes in:

  • Value-adding services such as marketing and community management, influencer marketing, and PRs to expand the reach of your metaverse campaign.
  • They focus on marketing research, breakdown analysis, proven metaverse ads, and supervised media coverage.
  • X10 Agency also covers community building and influencer marketing to get better exposure.
  • They always focus on keeping the content updated, making your website look fresh and new.
  • They help NFT brands build a project from scratch right from the early development stages.
  • They also help list digital assets in the marketplaces and help you increase the liquidity of the collection by attracting investments.

Noteworthy clients:

  • Coindesk
  • CoinTelegraph
  • Hacker Noon
  • Ico bench
  • Excavator
  • CoinSchedule

Contact details: team@x10.agency

Pricing: X10 agency provides custom monthly pricing as per your business requirements.

Related Content: NFT Strategy: Everything You Need to Know to Get Started

3) CryptoPR

CryptoPR is a leading crypto and metaverse marketing agency based in the UK, with years of crypto marketing experience. Other than PR, they offer a wide range of crypto marketing services like promotional listings on tables, promotions on telegram crypto investor channels, interviews, features connecting with other websites, and more.

They are not just an automated PR service agency; they provide unique, flexible, curated content that matches your company’s needs to get guaranteed placement on significant crypto news sites and brands.

CryptoPR specializes in:

  • ICO promotion and marketing services dedicated to promoting celebrity endorsements and shilling campaigns to get your ICO promoted on major crypto media outlets.
  • They have a fully dedicated crypto PR and marketing team focused on blockchain projects.
  • CryptoPR helps you generate targeted traffic and investors to your projects.
  • They offer services like arranging interviews with co-founders to raise awareness of your digital products.
  • They have experience working with the world’s leading social media influencers. You can partner with leading industry influencers for product promotions.
  • CryptoPR has a proven track record of achieving positive results for businesses in the NFT and crypto space.

Noteworthy clients:

  • ArbiSmart
  • Cryptopia
  • Student Coin
  • CoinEx
  • StormGain
  • Nebeus

Pricing: CryptoPR provides custom monthly pricing as per your business requirements.

Related Content: Best Crypto PR Agency: Top 8 Choices for 2023

4) Bemersive

Since they started in 2017, Bemersive has been providing futuristic metaverse advertising strategy and production solutions.

Bemersive has experienced and multi-talented experts with solid backgrounds and references in creative strategy, digital strategy, and content production. They offer video game production, augmented reality (AR) and virtual reality (VR) services, web3 promotion, and NFT marketing.

Bemersive specializes in:

  • Creating custom cross-platform (AR/VR) metaverses and 3D interactive content.
  • With built-in technology and responsible partners, they can form any metaverse case studies, from real estate to sports to entertainment.
  • They offer global strategic support for brands, integrating endless possibilities in gaming 3D engines, web3 environments, blockchains and cryptocurrencies, NFTs, AR, VR, 3D scans, cloud computing, machine learning, and more.
  • They help you create NFT collections as they consider NFTs the foundation of your metaverse.

Noteworthy clients:

  • Twitter
  • L’Oréal
  • Total
  • Orange
  • Viva Technology
  • Disneyland Paris

Contact details: contact@bemersive.io

Pricing: Bemersive provides custom monthly pricing as per your business requirements.

Related Content: What Is Web 3.0? The Future of the Internet

5) Virtual Brand Group

Virtual Brand Group (VBG) designs, builds, operates, markets, and monetizes your business across the metaverse. VBG launched the global fashion brand Forever 21 into the metaverse in collaboration with Roblox.

They create customer experiences in both the virtual and physical realms by creating products that require the consumer to shop, socialize, make friends, and so on.

Virtual Brand Group specializes in:

  • Transforming virtual world product sales into real-world product sales by driving traffic from your virtual to your physical store.
  • They develop brand-new product categories and online experiences that you can monetize.
  • They help your brand spread its domain and extend to a broader age/geography/demography globally, so the consumers can love your brand in new ways even before the products reach them in the physical world.
  • They develop, test, and work faster (than in the physical world) and come up with insights and solutions to use the best ideas in the real world.
  • They believe 3D environments can produce more data than any other platform. Therefore, they help you learn about how your consumers live, shop, and socialize before your competitors do.

Noteworthy clients:

  • Forever 21
  • Roblox

Contact details: hello@virtualbrandgroup.com

Pricing: Virtual Brand Group provides custom monthly pricing as per your business goals.

Related Content: Beginner’s Guide to Virtual Reality Ads

6) Coinbound

Coinbound has been a leading crypto and NFT marketing agency since 2018. T. D. Smith, the founder of Coinbound, claims that he launched the agency specifically to help cryptocurrency and blockchain companies become successful.

The agency works with major cryptocurrency and Web3 brands to boost brand growth through influencers, publishers, SEO, PR, content creation, PPC, and paid advertisements.

Coinbound specializes in:

  • Helping crypto companies raise their presence in various outlets while creating more meaningful engagement at the same time.
  • They manage the largest network of crypto and web3 influencers in the world.
  • Coinbound is the leading agency leveraging crypto influencer marketing across Twitter, YouTube, Instagram, TikTok, podcasts, and more.
  • They offer deep web3 marketing experience and help you design a strategy customized for your brand.
  • Coinbound helps develop a profound NFT PR strategy to help you reach a massive audience.
  • They specialize in metaverse marketing strategies like social media community management, digital PR, and content marketing.

Noteworthy Clients

  • Metamask
  • Cosmos
  • Litemask
  • eToro
  • Voyager
  • Ok Coin

Contact Details: (949) 229-5650

Pricing: Coinbound provides custom monthly pricing as per your business requirements.

7) Rumfoords

Rumfoords is an innovative consultancy that guides brands through crypto, NFTs, blockchain, and the metaverse. After quitting the “dying industry” of advertising in 2020, they re-launched themselves in the virtual luxury marketing platform with new zeal and enthusiasm for being the only digital publication covering virtual style.

They quickly found themselves in the growing NFT, crypto, DAO, social token, and decentralized fashion communities with the sole purpose of leading every business into the metaverse. In April 2021, they created a challenging strategic platform for Adidas, which became their most successful campaign in 2021, overshadowing the more traditional entry of their rival, Nike, in the metaverse sphere.

Rumfoords specializes in:

  • Onboarding, brand storytelling, and relationship building with the best partners in crypto to help brands create the most valuable virtual experiences.
  • Rumfoords help brands win the next major platform shift: the evolution of decentralized internet and the virtual economy of the metaverse.
  • The agency focuses on providing brands with a buzzworthy entry into the metaverse.
  • They create brand experiences that resonate with a brand’s value to help promote its products to the masses.
  • They help brands find their appropriate target audience and metaverse influencers who can help promote their products.
  • They also help you set up integrated campaigns and experiences within the metaverse.

Noteworthy Clients

  • Netflix
  • Adidas
  • Dior
  • Givenchy

Contact Details: hi@rumfoords.com,

Pricing: Rumfoords provides custom monthly pricing as per your business requirements.

Related Content: An NFT Marketing Checklist for Your Crypto Project

8) Meta Marketing Agency

Meta Marketing Agency is a leading metaverse and web3 agency that offers high-level solutions for projects in the web3 space. Their solutions include both project marketing and blockchain development.

With their exclusive partnerships and in-house staff, they have the resources and expertise to make even the most complex of projects a reality. Their services include web3 development and consulting, influencer marketing, and metaverse advertising. Specifically for metaverse marketing, they offer virtual billboards, NFT project development, and virtual real estate development.

Meta Marketing Agency specializes in:

  • Developing, designing, and creating immersive metaverse experiences with web3 functionality.
  • They have exclusive access to the most desired assets within the most popular virtual worlds.
  • They custom develop, design, and create functionality for your brand to sell your virtual merchandise in the metaverse as NFTs.
  • Their metaverse marketing experts have the exclusive ability to get your brand shown in the most desirable traffic locations in the metaverse.
  • They give your company valuable exposure while leaving a lasting impression on potential customers.

Contact details: meta@metamktgagency.com

Pricing: Meta Marketing Agency provides custom monthly pricing as per your business requirements.

Related Content: How to Promote Your NFTs the Right Way

9) Mooning

With decades of proven digital marketing experience and a strong passion for Web3, Mooning is a result-oriented, global performance marketing and Web3 agency based in Australia. Unlike traditional marketing agencies that provide services such as SEO or PPC, their focus is on NFTs and the metaverse.

They provide brands with a wide variety of professional services in blockchain, metaverse, and all other areas of this digital revolution. With a team of metaverse advertising specialists and a vast digital network, they are at the forefront of this evolution, helping brands bring their NFT ambitions to life and hit the metaverse ground running.

Mooning specializes in:

  • They run detailed discovery sessions to help develop your metaverse needs.
  • Mooning assists you in developing a cutting-edge metaverse marketing campaign designed to break through the saturated world of digital marketing.
  • They help their clients create attention-grabbing campaigns that stand out in the market and engage target audiences.
  • Their team of skilled advertising experts helps you create dynamic campaigns designed to capture the target audience’s attention and elevate your brand’s value.
  • Their NFT project consulting services cater to both newcomers and seasoned professionals.
  • Mooning upskills clients and their teams in the NFT industry and helps interested businesses develop an understanding of how NFTs can form part of their business operations.

Noteworthy clients:

  • Twitter
  • The Sandbox
  • CoinTelegraph
  • Algorand
  • Twitch
  • Blockchain Magazine

Contact details: info@mooning.com

Pricing: Mooning provides custom monthly pricing as per your business requirements.

Related Content: 5 Examples of Brands Using NFTs to Monetize Their Work

10) Takeaway Reality

Takeaway Reality (TAR) is an AR, VR, and metaverse agency based in London. Since the company’s inception in 2020, TAR has taken on various projects in augmented reality and virtual reality. They have served clients from multiple industries, from medical games to virtual showrooms.

They have the tools and talent necessary to build a digital presence for your brands in the metaverse. TAR offers services such as 3D asset modeling and specializes in AR and VR development.

Takeaway Reality specializes in:

  • Empowering and supporting businesses in embracing the growing trends of VR and AR by providing cutting-edge technological solutions and strategic thought leadership.
  • They focus on gaining a deep insight into the metaverse and give you data-driven solutions to expand your profits in the metaverse.
  • Holding a rich experience in AR and VR technologies, their trained metaverse consultants help your business develop the most effective strategies to create value within the metaverse.
  • They help you design and build virtual spaces for clients, colleagues, and public visitors according to your business’s metaverse promotion goals.
  • They assist you in releasing your digital products into the metaverse and stay on stand-by for post-service maintenance and KPI analysis.

Noteworthy clients:

  • Ford
  • Ramic Wines
  • Edmonton Oilers
  • Savage x Fenty
  • Medartis

Contact details: hello@takeaway-reality.com

Pricing: Takeaway Reality provides custom monthly pricing as per your business requirements.

Get My Free Metaverse Marketing Plan

 

What Is Metaverse Marketing?

The word “metaverse,” a merging of physical reality with augmented and virtual reality, was coined by Neal Stephenson in his 1992 science fiction novel, Snow Crash:

Since the inception of this futuristic concept, it has been used and redeveloped in several ways, such as in virtual games like Fortnite and Second Life.

According to Mark Zuckerberg, “Instead of just viewing content, you are in it. And you feel present with other people as if you were in other places, having different experiences that you couldn’t necessarily do on a 2D app or webpage, like dancing, for example, or different types of fitness.”

Which brings us to the idea of marketing in the metaverse:

Metaverse marketing is an innovative marketing concept in which brands sell their products or services in the metaverse and provide an immersive digital experience to consumers.

Life in the metaverse would enable people to have virtual identities where they can engage in peer-to-peer interactions in their own virtual world. Therefore, businesses would be able to upgrade the virtual experiences of their customers while reaching them in new and creative ways.

“A lot of the meetings that we have today, you’re looking at a grid of faces on a screen,” Zuckerberg went on to say. “The interactions that we have will be a lot richer, they’ll feel real. In the future, instead of just doing this over a phone call, you’ll be able to sit as a hologram on my couch.”

Looking for a list of full-service marketing agencies? Check out:
The Absolute 20 Best Marketing Agencies in 2023

Metaverse Marketing Stats

As metaverse marketing is starting to be adopted by some top-tier organizations like Microsoft, Apple, Facebook and Roblox, it is worth noting some key metaverse advertising stats:

  • Metaverse marketing is expected to reach $783.3 billion by 2024 at an average growth rate of 13.1%.
  • It is estimated that by 2026 25% of people will be spending an hour daily in the virtual world.
  • By 2026, it is estimated that 30% of companies will be selling in the metaverse.
  • 33% of adults are already interested in purchasing digital products in the metaverse.
  • Metaverse will grow in the gaming world and make it a $400 billion business by 2025.
  • Within the next four years, the fashion industry is expected to grow by $6.6 billion, accelerating at a compound annual growth rate of 36.47%.

Metaverse keyword search results:

Related Content: What Facebook’s “Meta” Rebrand Means for Marketers

Who Uses the Metaverse?

By 2026, one in four people will use the metaverse platform for around one hour daily.

One of the leading metaverse gaming applications, Roblox, receives 42 million visits daily and players spent $652 million on the site’s virtual currency, Robux.

Fortnite’s Travis Scott attracted over 27 million players to his concert, making it one of the most successful events in the metaverse and a Fortnite record:


Over 50% of the metaverse users are 13 years of age or younger.

74% of American adults are joining or considering joining the metaverse.

Around 52% of people want to join the metaverse for work-related purposes, followed by art and entertainment, money investment, education, online dating, gaming and adult entertainment:

Main reasons for joining the metaverse according to internet users worldwide in 2021

The metaverse includes augmented and virtual reality (AR and VR) tech, and 1.7 billion mobile AR users worldwide are expected by 2024:

mobile augmented reality (AR) active user devices worldwide

Metaverse can be used in the future for the following activities:

  • To connect with friends
  • To enjoy gaming in a virtual world
  • To create avatars based on the physical characteristics of the users

Metaverse is expanding, and more and more people are becoming interested in it. So as a businesses, you need to solidify your presence to reach tomorrow’s consumers.

Get My Free Metaverse Marketing Plan

 

How to Start Advertising in the Metaverse

Here are some of the top ways to advertise in the metaverse:

1) Ad Placements

Just like real-world advertisements on billboards, signs, bus posters, wall posters, etc., there are also crucial advertising spaces in the metaverse.

Since the metaverse is an alternative to the physical world, it would have the same real-world advertising potential. The virtual billboard model has attracted the audience’s attention on platforms like the FIFA mobile and Tiki-Taka Soccer.

Here is an example of a virtual billboard in the metaverse:

2) Product Placements

Just like in the real world, brands can put up their product advertisements in relatable virtual experiences for their metaverse consumers.

Hasbro collaborated with Roblox to bring their Nerf guns to the platform and showcased such an example:

3) Event Placements

Virtual events can be experienced from anywhere in the world. Therefore, brands can host events to attract their consumers. Events in the metaverse can fulfill the capacity of millions of users – more than any real-world venue.

4) NFTs

Brands can also launch their own NFTs to capitalize on the NFT craze. NFTs can be purchased in cryptocurrencies or within the metaverse. Users are attracted to NFTs because of their uniqueness and potential investment value.

Some of the top NFTs are the Hot Wheels NFT Garage Series from Mattel Creations, Taco Bell’s Taco NFTs, and Nike’s CryptoKicks:

Dive Deeper: Beginner’s Guide to Advertising Agency Case Studies

How to Choose the Best Metaverse Marketing Agency

The best and most experienced metaverse marketing professionals can help you boost your company’s credibility and worth in this new space.

There are many metaverse marketing firms available on the market. However, you should choose an agency that can deliver the best services according to your needs and expectations.

Here are the top factors you should be thinking about when selecting the best metaverse marketing agency for your business.

Services Required

Before hiring a metaverse marketing agency, ask yourself:

  • How will the marketing agency help expand my business and build my company’s credibility?
  • Do I need to improve my marketing strategy to reach a more comprehensive section of the audience/clients?
  • Who are my target customers, and what are their ages?
  • What are the current metaverse marketing trends?
  • Do I need someone to track my marketing strategies and manage my analytics?

Every company has different visions and goals; therefore, it is crucial to understand your needs before hiring a marketing agency to help you grow.

Industry Experience

The agency should have the experience of handling businesses in the same niche as your own. And the marketing company should be well-versed with the idea of metaverse marketing (or at least as much as possible for such a new concept), and have a list of reputable organizations they’ve helped out.

Agency Expertise

Outside of metaverse marketing, the agency you choose should have a track record of experience and expertise in marketing in general. How you do one thing is often how you do most things, and if they are competent marketing agencies for SEO, PPC, CRO, etc., then you know that you’re working with professionals.

Also, their agency specialties should resonate with your company’s objectives and standards. This will ensure that their skills and knowledge widely encompass the beneficial interests of your company.

Partnerships

Businesses nowadays are looking for agencies that will help them expand their horizon to the metaverse and guide them in partnering with organizations with similar interests and agendas. This collaboration will help them maximize their branding and engage with customers worldwide.

Additional Services

Some agencies also provide additional marketing services in both the physical and metaverse realm. This is a bonus for your company if you choose to work with such an agency as they will provide access to a broader range of services like designing and creating content in meta as well as in traditional forms of media.

Marketing your brand in the metaverse and physical worlds will help you reach a more extensive section of people of varying age groups.

Reviews and Testimonials

You should also check out any reviews left by customers on the company’s website and other review platforms. A reputable metaverse marketing company should have more positive customer reviews than negative ones.

Case Studies

Case studies are an excellent way to gauge the potential of the metaverse agency. Ensure that you review any case studies on the marketing company’s website to find the challenges they accepted and the results they generated for their clients.

Metaverse-related case studies are an additional advantage because this will show you that the agency has experience working with brands in the metaverse space.

Related Content: Web3 Marketing Case Study: How FTX Scaled from a $7M to $32B Company in Just 36 Months

Advantages of Advertising in the Metaverse

Metaverse is expected to revolutionize digital marketing and erase the distinct boundary between the physical and virtual worlds.

Here are the top advantages of advertising in the metaverse:

1) Leverage the Power of Gamification

Brands can gamify user experience, allowing them to interact better with your products and services. And you don’t have to be a company in the domain of games to develop a metaverse; you can gamify your user experience. There must be stimulation for users to interact in your metaverse, and gamification will be a great way to achieve this.

2) Promote Digital Products via Avatars

Many brands are now adopting new strategies to sell digital products by introducing avatars, which contributes to higher revenue and better customer engagement.

Gucci and Giphy have already added avatars to their apps as potential revenue drivers:

Moreover, Meta has also launched an Avatar digital store to sell digital clothing items for Facebook users’ avatars:

​​

3) Expand Your Audience Reach by Using Virtual Influencers

Unlike in the real world, advertisers can now maximize their audience reach.

Metaverse will see an increase in virtual influencers collaborating with brands to promote products and services depending on their target niche.

We have already seen virtual influencers like Lil Miquela (pictured below) and Knox Frost become hugely popular. Metaverse will expand the presence of virtual influencers, and brands can reap their popularity to grow their business presence.

4) Unleash Your Creativity to Create Immersive Experiences for Users

Advertisers can let their imaginations run wild with campaigns that aren’t limited by the laws of physics. They can dig deep into the virtual medium and produce campaigns and experiences that blow customers’ minds.

Instead of static images, businesses can now create videos, 3D animations, and interactive graphics to demonstrate their products and services in innovative ways.

Related Content:
* How Social Tokens Will Change Marketing Forever
* 31 Best Digital Marketing Campaigns You Can Swipe
* 7 Ways to Leverage AI in Social Media Marketing

Ready to Hire a Metaverse Marketing Agency?

The metaverse is a new and exciting domain for both brands and consumers. It is just at the beginning stage, and there is a long way to go. As more consumers enter the metaverse, we expect technology to develop rapidly.

As a business, you will need the assistance of a top metaverse marketing agency to help you launch your company’s virtual presence in the metaverse world.

Consider hiring one of the leading metaverse marketing companies listed in this article to take your brand presence to the next level.

Need instant help? Request your free metaverse marketing plan from Single Grain. 👇

Get My Free Metaverse Marketing Plan

 


Metaverse FAQs

What is the future of the metaverse?

In the future, metaverse would provide us with opportunities to shop, travel and avail healthcare services through the virtual world.

The tech companies would straddle metaverse and physical world activities with ease. Companies like IKEA, L’Oréal and Avon have already started their pioneering work of presenting their services through the metaverse.

For instance, the IKEA VR showroom offers a harmonious user experience which has led to exceptional user engagement. Hence, it becomes crucial for businesses to start investing in metaverse marketing to reach future consumers.

What is the target market of the metaverse?

The metaverse mainly targets Gen Z and Millennials. Brands successfully create new market segments with these demographics by integrating themselves into the metaverse. As this segment matures, we expect to see more attention given to the metaverse.

How do you market your company in the metaverse?

Marketing in the metaverse is made possible by creating digital avatars that represent your business. You will need to partner with metaverse agencies who will help you launch your business’s digital avatars.

Some of the ways to market your business in the metaverse includes:

  • Leveraging virtual billboards and other metaverse-specific advertisement channels to showcase your products and services.
  • Creating a walkable VR store where users can get the full product demonstration before buying.
  • Holding virtual events and concerts to generate brand buzz.
  • Partnering with virtual influencers to sell your products and services.

Should you advertise your brand in the metaverse?

Yes, you should definitely advertise your business in the metaverse. The metaverse may still be in its infancy, but it is undoubtedly the next best place for brands to be seen and heard.

In fact, brands like Nike, Gucci, Hyundai, and Coca-Cola have created apps, NFTs or metaverse experiences to provide creative experiences in the metaverse for their customers.

The metaverse offers a harmonious user experience between the virtual and physical worlds, which is why customers want to experience shopping and interacting in the virtual world. It will also help establish contact with people living in other locations in real time, and that will help the brand reach clients globally.

How much does it cost to advertise in the metaverse?

Metaverse advertising costs depend on your business’s goals, budget and timeline required to achieve those goals. Most metaverse ad agencies will offer custom pricing depending on your campaign requirements. Some companies charge hourly, while others price their campaigns on a monthly basis.

The best way to determine the costs of metaverse advertising is by getting in touch with your chosen metaverse marketing company and discussing your campaign goals with them.

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Best NFT Influencer Agency: Top 5 Choices for 2023 https://www.singlegrain.com/web3/nft-influencer-agency/ Thu, 09 Jun 2022 19:12:47 +0000 https://www.singlegrain.com/?p=40744   The demand for NFTs is growing. Art lovers purchased around $41B worth of crypto assets in the NFT marketplaces in 2021, and this trend is expected to continue. So if...

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The demand for NFTs is growing.

Art lovers purchased around $41B worth of crypto assets in the NFT marketplaces in 2021, and this trend is expected to continue.

So if you want to promote your NFT collection to the right audience to get the best value for your digital assets, it’s a good idea to hire an NFT influencer agency. However, selecting an NFT influencer marketing firm can be challenging, especially when so many digital marketing agencies claim to be the best in the market.

To make it easier, I have listed the top 5 NFT influencer agencies that you can rely on for crypto and blockchain promotion.


TABLE OF CONTENTS:


Top 5 NFT Influencer Marketing Agencies

Now that you have a good idea of how to select the right influencer agency based on several key factors discussed above, here is our curated list of the best influencer marketing companies for NFT and crypto brands:

1) Single Grain

Single Grain is a leading NFT marketing agency that offers a full-scope promotion package for your next NFT project.

The digital marketing experts at Single Grain specialize in generating high-ROI NFT marketing campaigns. They help you create a sales funnel and then apply a mix of crypto promotion tactics to reach your goals.

The team is led by Single Grain CEO Eric Siu, who hosts two popular podcasts: Marketing School with Neil Patel, and Growth Everywhere. He has also created (and marketed) his own NFTs.

Some of the data-driven approaches they use for their clients, including Bittrex, Polymath and Blockgeeks, are listed below.

Key Services:

  • Demand Generation
  • SEO
  • Paid Ads
  • CRO
  • Content Marketing
  • Social Media Marketing
  • Community Building (Discord, Twitter)
  • Influencer Marketing
  • DeFi Marketing
  • Crypto PR

Single Grain specializes in:

  • Single Grain has a team of world-class crypto marketers who are experts at creating data-driven NFT marketing campaigns for generating maximum ROI.
  • They use a number of NFT marketing channels such as YouTube, email marketing, influencer marketing, organic search, paid advertising and social media community building to grow your NFT product reach.
  • They help you list your NFT on the right marketplaces to get maximum traction.
  • Single Grain has experienced SEO experts who help you build results-driven organic search campaigns to drive more relevant leads and improve company branding.
  • They offer customized NFT marketing plans based on your clear campaign goals. You can scale up whenever required.
  • Single Grain has a talented team of content writers who help you create various content pieces, such as blog posts, newsletters, e-books, PRs, landing page copy, etc., that drive maximum engagement and tell your brand story.

Top Clients:

  • Bittrex
  • Polymath
  • Blockgeeks
  • Amazon
  • Crunchbase
  • Intuit

Pricing: Single Grain offers custom pricing plans depending on your unique project requirements.

Get My Free NFT Marketing Plan

 

Check out this 7-minute video from CEO Eric Siu on marketing your NFTs with influencers:

2) Coinbound

Coinbound is a top-rated NFT marketing agency that manages the world’s largest network of cryptocurrency and blockchain influencers.

The company is founded by Ty Smith, who has a passion for crypto marketing. The Coinbound team has helped brands like MetaMask and Voyager achieve phenomenal growth in the crypto space.

Key Services:

  • SEO Marketing
  • NFT Marketing
  • DeFi Marketing
  • Twitter Management
  • Crypto PR
  • Discord Community Building
  • Blog Management

Coinbound specializes in:

  • Taking a content-first approach to provide value to your clients at every stage of the buyer funnel.
  • They have the most extensive network of influencers across Twitter, YouTube, TikTok, Instagram, etc.
  • They help you to put your blog on autopilot. Their content writing team specializes in writing high-quality and well-researched content.
  • Their crypto marketing experts help build your community on Discord.
  • They have a team of experienced PR specialists who help secure organic brand coverage on leading crypto publications worldwide.
  • Coinbound also has the best Twitter management team that offers the highest growth. Most of their clients have seen a 400% growth in the first month.

Top Clients:

  • MetaMask
  • Voyager
  • Etoro
  • Cosmos
  • okCoin
  • Gods Unchanged

Contact Details: You can get in touch via the contact form on their website.

Pricing: Coinbound offers custom pricing plans depending on your project requirements.

Related Content: The Ultimate Guide to Blockchain Digital Marketing and Cryptocurrency

3) AppDupe

AppDupe is an NFT marketing company that can boost awareness of your NFT collections.

The team at AppDupe applies creative and innovative NFT marketing strategies to increase traffic, conversions, and total revenue.

Key Services:

  • Telegram Marketing
  • Influencer Marketing
  • Discord Marketing
  • Social Media Advertising
  • Community Marketing
  • Email Marketing
  • Video Marketing
  • PR Outreach

AppDupe specializes in:

  • They assist you in building a community of NFT fans and share regular content with them to convert them into buyers.
  • They have a team of blockchain veterans to promote your digital assets on NFT marketplaces.
  • AppDupe leverages the power of video marketing, influencer marketing, crypto PR, and social media marketing to boost your brand growth.
  • They help all their clients create an NFT art studio, a virtual gallery, to showcase your digital arts.
  • They have a team of PR experts to spread the word about your NFT assets in leading media publications.
  • They have contacts with leading crypto influencers to build a massive following and reach for your NFT products.

Top Clients:

  • Autolinks
  • Food Morung
  • Cuft
  • Addo
  • Ezwezy
  • Fastrack

Contact Details: info@appdupe.com

Pricing: App Dupe offers custom pricing plans depending on your project requirements.

Related Content: Best Community Management Agency: Top 7 Choices for 2023

4) X10 Agency

X10 Agency is a top NFT promotion company that offers a wide range of services for your non-fungible tokens.

The team at X10 Agency helps your NFT become popular and attractive to investors. They also create Smart Contracts for ICO campaigns to make your campaign fully secured.

Key Services:

  • NFT-Token Media PR
  • Influencer Marketing
  • Community Building
  • 24/7 Community Management
  • Content Placement in reputed NFT publications
  • Telegram Marketing

X10 Agency specializes in:

  • They help your NFT assets secure coverage on top media resources such as Forbes, Inc, Entrepreneur, Bloomberg, TechCrunch, etc.
  • X10 Agency also assists you in publishing a full-featured interview of your brand in leading crypto publications.
  • They offer YouTube promotion on channels having 15,000-60,000 subscribers each, depending on your chosen package.
  • They have a specialist content marketing team to describe your project to your audience in detail to get maximum engagement.
  • The X10 social media marketing team offers complete management of your social communities, from copywriting to managing social media profiles.
  • They offer growth hacking packages on Reddit and Bitcointalk to increase your project’s overall reputation.

Top Clients:

  • TimeCoin Protocol
  • Modihost
  • DaoWallet
  • Entheca
  • Platoncoin
  • Finwhale

Contact Details: team@x10.agency or via their contact form on the website

Pricing: X10 Agency offers custom pricing plans depending on your project requirements.

Related Content: How to Find Legit NFT Artists & Work With Them Effectively

5) Token Minds

Token Minds is a one-stop solution for NFT influencer marketing. They offer a winning NFT marketing strategy to help you become the best-selling NFT brand.

This agency was founded in 2016, and since then the company has worked with several top clients in the crypto and blockchain space.

They have been awarded best crypto and NFT agency 2022 by NewsBTC. They also received the top IEO agency award 2021 by CoinMarketCap.

Key Services:

  • Influencer Marketing
  • NFT Crypto Community Building
  • NFT Social Media Group Marketing
  • PR Marketing
  • IDO Marketing
  • Bounty Marketing
  • Crypto Ads Marketing

Token Minds specializes in:

  • Understanding your business vision and goal to develop the best strategy to grow your NFT crypto community.
  • Token Minds offer dedicated community managers to manage your social media communities 24/7.
  • They offer NFT content marketing services to help your brand rank higher on Google for the highest-searched keywords related to NFTs.
  • Token Minds has collaborations with NFT influencers and media publications to effectively build traction for your digital assets.
  • They set weekly milestones to achieve and send you proper reporting to keep you informed regarding the marketing progress.

Top Clients:

  • Celsius
  • Flux
  • Bezant
  • Ebakus
  • Birdchain
  • Capdax

Contact Details: info@tokenminds.co

Pricing: They offer three pricing packages:

  • The Basic NFT marketing package starts from $14,900 per month.
  • The Pro NFT marketing package is priced at $22,900 with two months of community management.
  • The Ultimate NFT marketing package is charged at $34,900, including premium influencer promotion.

Related Content: How Gary Vee Sold 1 Million Copies of His Book Through NFTs

What Is NFT Influencer Marketing?

NFT influencer marketing is one of the best ways to grow a business in a short time.

NFT influencer marketing is a form of social media marketing where influencers are used for NFT brand promotion and endorsement because of their loyal follower base that resonates with the business buyer persona.

This strategy is so effective because of the loyal followers the influencers already have. Their followers already trust them, so this is a tremendous advantage for crypto businesses. By hiring the right crypto influencer – who shares NFT and blockchain content – you can increase the value of your digital assets.

Recently, the crypto and NFT market has been on the surge, which means that it’s getting hard for creators to survive in the industry. In order to outsmart all the competition and earn your place, you need to have a supportive community.

However, building a social media community from scratch consumes time and requires a lot of effort. That’s where influencer marketing comes in as a shortcut to growing your follower base faster. By partnering with the biggest influencers on social media channels such as Instagram, YouTube and Twitter, you can much more easily attract investors and scale your brand exposure.

Get My Free NFT Marketing Plan

 

Why You Should Use an NFT Influencer Marketing Agency

Influencer marketing agencies help you reach your goal faster and maximize your ROI by capitalizing on the available growth opportunities. These specialty agencies have ongoing partnerships with top blockchain influencers, so you don’t need to spend time searching for them. The agency will help you partner with the right influencer in no time.

In addition, influencer agencies can help you select the right platform for brand promotion and offer consistent reporting to reach your campaign goals faster.

Here are the top benefits of working with an expert NFT influencer agency:

1) Get Expert Advice

Influencer marketing for NFTs is different from traditional marketing, so proper guidance is necessary to grow the popularity of your digital assets via this type of promotion.

Working with an influencer marketing agency reduces your burden because they already know the tricks and tactics that drive results, not to mention the right influencers for your NFT project.

With years of experience, they set the correct KPIs and develop a great marketing strategy to get the best returns on your investment. Most importantly, they save you from wasting time, money and effort on strategies that don’t work.

2) Partner with the Right Influencers

Choosing random social media influencers is not an effective strategy.

An NFT influencer marketing company collects data about different influencers to assess their efficiency, audience quality, engagement and reach before selecting the right social media influencer for your particular NFT project.

After analyzing influencer profiles, the agency selects the best influencer with the right followers that match your buyer persona to offer you the highest ROI.

Moreover, influencer marketing agencies have contacts with many influencers across different industries to make it easier for you to communicate and negotiate. The social media marketing agency also helps you select the right influencer marketing platform for long-term success.

Each social media platform has a different user base. Assessing them and picking the right platform where your target audience spends their time is key to reach a wider audience and see better profits.

Therefore, partnering with the right influencer marketing company is crucial.

Related Content: Influencer Marketing Strategy: The Ultimate Guide to Growing Your Business with Brand Partnerships

3) Save Time and Money

If you’re doing influencer marketing on your own, it might take a long time for you to become successful.

Effective influencer marketing requires you to:

  • Choose your KPI
  • Spend time researching influencers and shortlisting them
  • Negotiate with the chosen influencer
  • Brief influencers about your NFTs
  • Monitor the content
  • Measure success
  • Revamp the strategy for continued success

Performing all these steps on your own takes a lot of time, and any mistake can make a drastic difference in the results achieved.

An NFT influencer agency can take care of all the tasks related to crypto promotion so that you can focus on attracting investors or creating your next digital asset.

Related Content: How to Think About Investing in Long-Term NFTs

4) Maintain Brand Stability

The job of an influencer marketing agency does not end when they help you connect with the right influencers.

They also stabilize your brand presence on targeted social media platforms because a single mistake can disrupt your entire NFT’s value and performance. Digital marketing companies that focus on NFTs use their experience to create strategies to help your crypto assets stand out.

5) Receive Regular Reporting

The success of marketing relies on evaluating the campaign data and taking action accordingly.

Influencer marketing agencies benchmark the data at the start of the campaign and regularly monitor the progress as the campaign progresses. Data-driven campaigns are one of the best ways to outsmart your competitors and drive more sales. Influencer companies dive deeper into analyzing the market to find content gaps and use it as an advantage to popularize your NFT project.

Most of these agencies will send you a performance report every week or month to let you know how your money is spent and the influencers/posts that brought in the maximum engagement.

Related Content: An NFT Marketing Checklist for Your Crypto Project

How to Choose the Best NFT Influencer Agency

Since there are many influencer agencies in the digital space, it can be challenging to pick the best one.

Here are some of the top tips you should keep an eye on before choosing an NFT influencer marketing company:

1) Experience

Experience plays a pivotal role. You should work with agencies that have experience in NFT promotion.

It takes time and money to achieve your goals, so don’t spend it on an inexperienced agency that has just started and are not aware of up-to-date NFT marketing techniques. The principal purpose of working with an agency is to limit unwanted costs and save time.

In your first consultation with an agency, you should ask questions such as:

  • How many years have you been managing NFT projects?
  • Who are your clients, past and present?
  • Can you show me relevant case studies for the crypto and NFT industry?

If you receive convincing answers to these questions, you can go forward. If not, you should select another agency with relevant experience in the crypto and blockchain industry.

2) Client Case Studies

Speaking of case studies, they are the best way to uncover insights regarding the agency’s projects and the results they have achieved.

Top influencer agencies are never afraid to share their campaign results, and an influencer agency must have case studies on NFT projects. Read them to identify the challenges and the strategies applied to achieve the business goals. It’s a bonus if their client goals match yours.

3) Testimonials

Customer testimonials build trust. Many positive testimonials are a green flag to hire the agency. Plus, it is a great way to check the credibility of a company.

Most digital marketing companies list their testimonials on the home page of their website. Examine them to understand the satisfactory level of their clients and how they have helped them reach their goals.

You can also cross-check the credibility of the testimonials by speaking to some of their happy clients. This way, you can get an honest customer opinion about the business you plan to partner with.

4) Strategy and Reporting

Strategies and reporting are the biggest concerns for business owners, so you probably have plenty of questions rolling around in your head as to what exactly an NFT influencer agency can do for you.

To ease this stress, set up a meeting with a potential agency and ask the following questions:

  • How do you build a strategy aligning with my goals?
  • What is your process for selecting the perfect influencer?
  • How do you choose the KPIs?
  • How do you measure influencer marketing success?
  • What is your approach to selecting the NFT promotion platforms and the target audience?
  • Who will be communicating with us?
  • Who will be managing the influencer relationship on behalf of the brand?
  • What type of reports do you provide?

Asking these questions will give you peace of mind and clarity regarding the strategy and NFT marketing process the company will follow.

It will help you choose the right influencer marketing agency to produce desired results and make your NFT more valuable.

Related Content: NFT Strategy: Everything You Need to Know to Get Started

How Much Do NFT Influencer Agencies Charge?

NFT influencer marketing pricing depends on several factors, such as the size of the influencer you are looking to work with, the platforms you are looking to use, and the overall scope of your project.

NFT influencer agencies usually charge a monthly fee for their services and offer custom upgrades to your basic NFT promotion plan depending on your project goals.

Most influencer marketing companies have a starting package price of around $1,000 – $5,000 per month and can go up to $50,000 per month or more depending on the deliverables.

Ready to Hire the Best NFT Influencer Agency?

Artists and creators are turning their creations into NFTs, and brands are launching unique NFTs of their popular products. Hence, the NFT market is becoming crowded.

Crypto and NFT marketing agencies are helping businesses and artists reach the full potential of their creations to generate the maximum returns on investment. Start working with reputable NFT agencies to turn your creations into profitable digital assets.

In this article, I have listed the top NFT marketing companies with years of experience promoting crypto products. You can select an agency based on your budget and business goals. Make sure to have an initial call with the selected NFT agency partner before committing.

Schedule your FREE consultation with Single Grain’s NFT experts to discuss your needs.👇

Get My Free NFT Marketing Plan

 

Or learn more about what we can do for you here: NFT Marketing Agency

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Best Web3 Influencer Agency: Top 5 Choices for 2023 https://www.singlegrain.com/web3/web3-influencer-agency/ Thu, 14 Apr 2022 15:00:27 +0000 https://www.singlegrain.com/?p=39991   Web3 is all the rage in the crypto-sphere as we continue down the path of decentralization and personal ownership. If you’re part of the Web 3.0 market, you might...

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Web3 is all the rage in the crypto-sphere as we continue down the path of decentralization and personal ownership.

If you’re part of the Web 3.0 market, you might need an agency to help bring attention to your project. But how do you know you’ve found the right partner to help spotlight your NFT, cryptocurrency or blockchain-related project?

There are plenty of Web3 influencer agencies available to help you, but not all of them are of the same caliber. Before you make your final decision, there are plenty of factors to consider.

In this post, we’ll provide a list of the best Web3 influencer agencies, what make them the best, and important things to look for as you determine which one makes the most sense for your business goals.


TABLE OF CONTENTS:


Top 5 Web3 Influencer Agencies

Here are the top five Web 3.0 influencer agencies.

1) Single Grain

Single Grain marketing agency home page

Single Grain is a Web 3.0 marketing agency that can amplify your revenue with personalized blockchain marketing strategies.

Because Single Grain is also a full-service digital marketing agency, they have teams of experts skilled in PR, branding, website design, SEO, paid media, CRO and more. Plus, it’s one of the few Web3 agencies that offer customized packages. That means businesses can choose the products and services that make the most sense.

The popularity of Facebook and YouTube will decline in the future, and they will be taken over by decentralized video content creation platforms such as DTube and Lbry. This means that businesses will need to build their communities on decentralized web platforms using blockchain technologies. Creating and promoting NFTs is one such tactic that Single Grain can help future-focused businesses with.

Founder Eric Siu has developed his own NFTs and hosts the popular Leveling Up Podcast which regularly focuses on NFTs, Web 3.0 and other crypto topics. Channeling this expertise, Eric leads a team of specialists who have worked with some of the biggest names in blockchain, including Blockgeeks, Bittrex and Polymath.

Services available through Single Grain include:

  • Strategizing and conducting Web3 marketing campaigns for their clients to drive more leads, convert more subscribers, and gain more loyal customers to generate monthly recurring revenue.
  • Increasing brand awareness and building buzz to help you establish your company as a leader in this new Web3 landscape.
  • Community building to drive product growth. Single Grain understands that communities are an essential piece of the Web3 market, so they enlist top crypto influencers to help develop a large following that businesses can use to promote new features, services or products.
  • In addition to a vast knowledge of and experience with influencer marketing, Single Grain is familiar with the best Web 3.0 influencer platforms like Dual Cityzen and Web3m, and Eric Siu has a large Web3 community himself.
  • Marketing funnel development with a focus on investment returns. Sales funnels are critical in the marketing game, which is why Single Grain creates intelligent funnels that track pertinent information to maximize investments by focusing on the areas with positive returns.
  • Search engine optimization, content marketing and paid promotion to prepare clients for their Web 3.0 evolution.

Specific Web3 marketing strategies:

  • Blockchain and ICO marketing
  • Cryptocurrency marketing
  • Crypto community marketing
  • Token distribution strategy
  • Decentralized autonomous organization (DAO) consulting
  • NFT marketing
  • Decentralized applications (dApps marketing)

Key clients for Single Grain include:

  • Bittrex
  • BlockGeeks
  • Polymath

Get My Free Web3 Influencer Marketing Plan

 

To learn more about Single Grain founder Eric Siu’s approach to Web3 influencers, check out this video:

2) CROwdcreate

CROwdcreate home page

Based in Los Angeles, California, CROwdCreate is a big name in the Web3 market, and provides proven marketing strategies that keep its clients returning. The company strives to deliver on its promises, which means knowing the crypto industry better than its competitors.

The folks at CROwdcreate are clearly passionate about the blockchain industry and believe it will be the leader in a technical revolution. Through its services, this agency works with its clients within the Web3 community to ensure growth and success.

CROwdcreate offers the following services:

  • Thought leadership is an area in which CROwdcreate has made a name for itself. Clients can view the company’s TED talks and thought leadership programs and seminars online.
  • They create campaigns that focus on promoting blockchain, decentralized finance, and Web3 organizations.
  • CROwdcreate also provides support for investor relations. With many high-profile relationships with people in the blockchain/Web3 industry, they can give businesses access to the right people, which can lead to communication with potential investors.
  • Content strategy and development is another area in which CROwdcreate offers effective influencer services. By focusing on lead generation and SEO, they give businesses the tools to succeed in a challenging marketplace.

CROwdcreate has worked with:

  • Axie Infinity
  • Coin Telegraph
  • Solana

Learn More: The Ultimate Guide to Blockchain Digital Marketing and Cryptocurrency

3) EAK

Eak marketing agency home page

EAK is based in London, England, and has a global team of industry leading experts knowledgeable about emerging technologies in the Web3 industry. With services that include PR, marketing, branding and more, EAK ranks among the leaders in the world of Web3 influential creators.

EAK gets clients the results they want. This is largely due to the agency’s belief in statistics and facts: They ignore trendy topics and fancy buzzwords, and instead focus on the figures that drive the client toward their goals. Plus, EAK has made a name for itself as the organizers of the Blockdown Conference and Istanbul Blockchain Week.

EAK specializes in:

  • Providing clients with the right influencers they need to be successful. This is done through EAK’s network, which gives projects a way to develop relationships with the appropriate investors and influencers.
  • Exposure through blockchain and technology PR. EAK offers services that boost content that draws eyeballs to the client’s Web3 content. With its digital PR and top-notch communications, EAK is the ideal influencer agency for Web3 projects.
  • Full-scale design and branding. EAK will support its clients by providing design services to match any Web3 project launch.

EAK clients include:

  • Algorand
  • MakerDAO
  • NEO

Learn More: Influencer Marketing Strategy: The Ultimate Guide to Growing Your Business with Brand Partnerships

4) Lemonade

Lemonade marketing agency home page

Lemonade is a Web3 influencer agency that believes in the technologies emerging from the blockchain space. The agency’s site states what many within the industry think: It’s not a matter of if, but rather when and how these technologies move to the forefront.

With Lemonade, clients get an in-depth, fully-integrated, comprehensive team with insights into blockchain technologies and Web3 subject matters. Plus, Lemonade provides experts who have the necessary knowledge to build a successful brand in a fast-paced Web3 world.

Lemonade gives its clients the tools and services necessary to build a successful brand, including:

  • Community and social media management. Lemonade focuses on finding trends and opportunities within the client’s community and curating them to be effective. The agency does this through social media planning, trend analysis, channel growth, and community management.
  • Ideation and concept development. Lemonade likes to tell stories. These stories tell the client’s customers exactly who they are. This is done through brand identity and content development, as well as accepting and understanding client feedback.
  • Influencer amplification through media. With this service, Lemonade focuses on areas such as influencer endorsements, marketing funnel development, media management, and paid social advertisements.

Key clients for Lemonade include:

  • Bitpay
  • Salt
  • Meta

Learn More: How to Create a Powerful Marketing Funnel Step-by-Step

5) MAVRCK

Mavrck home page

While MAVRCK doesn’t focus solely on Web3 clients, anyone who chooses to use this leading crypto influencer marketing agency is making a smart decision. MAVRCK understands that the future of many industries lies within the power of the blockchain and emerging Web3 technologies.

However, MAVRCK flips the way we think of influencers on its head. This is done by incentivizing those using the product with rewards. The entire platform behaves like a loyalty program and, as a result, those using it realize the advantages of sharing the product, which serves to drive more attention and growth to the brand.

MAVRCK services include:

  • Automated influencer management. With this tool, clients have the ability to manage and review all influencer contracts and feedback. As a result, the latest information and data is available with the click of the button, which allows a business to pivot quickly if necessary.
  • ROI tracking and reports. View upticks in brand preference, along with real-time automated reports. Additionally, MAVRCK gives clients the ability to see advanced metrics via API access through social media channels.
  • Identify ideal influencers. With this platform, clients can search their social media channels to find the best influential creators for their project. The platform can sort by demographic, region, social network, and more.

Key MAVRCK clients include:

  • Netflix
  • Lindt
  • Doordash

Get My Free Web3 Influencer Marketing Plan

 

What Is a Web3 Influencer Agency?

A Web3 influencer agency is a marketing firm focused on helping brands launch or grow their Web 3.0 content or project by partnering them with Web3 influencers.

These agencies focus on marketing strategies for Web3-related companies, including NFT marketing, token distribution strategies, decentralized applications (dApps), etc., by collaborating with influential creators with a reputation in the Web3 space.

And once a project has gone to market, these agencies continue to support and grow your business through community building, content marketing, and search optimization. Web 3.0 agencies also offer social media support, brand positioning and newsletter campaigns.

It’s important that the marketing agency be well-versed in all things Web3; no one wants to work with an agency that isn’t familiar with the market in which they’re working. For instance, how can an influencer agency develop a competent social media campaign without knowing the ins and outs of NFTs?

Need a quick lesson on Web 3.0? Check this post out:
What Is Web 3.0? The Future of the Internet

Why Use a Web3 Influencer Agency?

There are several reasons why you might consider using a Web3 influencer agency for your project. As blockchain technology continues to evolve, it’s important to have a team that knows how to effectively communicate and market brands in this new space.

Here are a few reasons to consider hiring a Web 3.0 influencer agency:

ROI Improvement

Finding the right Web3 influencer agency will provide the guidance needed to improve ROI. No business wants to waste money, which is why it’s important to have specific targets and goals in mind. With a Web3 influencer agency, projects have a team in place to keep them on track while getting the best possible returns.

Broader Perspective

The problem with many start-ups is that they lose sight of what they’re doing or why they’re doing it. Finding the best crypto influencer agency means finding a team that can think of new marketing ideas, provide objective feedback and help you reach a more diverse audience. They’ll provide the necessary information for successful brand management, social media interactions, marketing content, and more.

Avoid Wasting Time & Money

The two most precious commodities most businesses have are time and money. With a reliable Web3 influencer agency, steps can be taken to ensure that these resources are not wasted and that costly mistakes are avoided. Plus, using a Web3 influencer agency alleviates some of the workload, which means brands can focus on what matters most to them, as opposed to marketing, branding and social media.

On-Call Experts

This doesn’t literally mean that the influencer agency is on call any time they’re needed. Instead, it means that you have access to experts that understand how the blockchain market works. As a result, questions about design, copywriting, strategy, and marketing can be quickly and easily answered by someone with specific experience.

Even better, a Web3 influencer agency will understand exactly what it takes to succeed in the world of blockchain and crypto. There is no shortage of choppy waters to navigate when it comes to technology, and having a team that has done so before can go a long way toward ensuring the success of a project.

Keep Up with the Market

For projects that need to stay on top of the latest trends, a Web3 influencer agency can really help out. They’ll define a plan that allows the business to keep ahead of the market while creating a successful campaign that puts its clients at the forefront.

Reach a Niche Market

A Web3 agency will help any project find the right tools to target a specific market. With a team of experts available, finding the right audience will be a breeze. Web3 agencies can take a marketing plan and turn it into effective communication surrounding any product or brand.

Dive Deeper:
* An NFT Marketing Checklist for Your Crypto Project
* NFT Strategy: Everything You Need to Know to Get Started
* 38 Digital Marketing Trends You Can’t Ignore in 2023

Choosing the Right Web 3.0 Influencer Agency

Here are some factors to consider as you select the right Web3 influencer agency for your business or project.

Reputation

Before making a final selection, it’s important to know as much as possible about an agency. What is it known for? What have other clients said about the agency? What types of reviews have previous business partners left? A reputable agency is paramount when launching a product or service.

Single Grain - Clutch review

Experience

In addition to reputation, an agency with experience is critical. The last thing a project needs is an influencer agency that doesn’t know anything about Web3, blockchain or NFTs. An agency with plenty of experience will understand how those things work and what it takes to succeed in a blockchain world.

Finding the best crypto influencer agency with a record of successful launches and satisfied clients can do a lot for any project or product. Sure, you can select a traditional marketing company, but it makes more sense to choose an agency that’s familiar with and has experience in the Web 3.0 market.

Price

The total cost of a Web3 influencer agency is important to know as well. Whether the agency offers pre-packaged plans or customized services, it’s important to know how much it will take to enlist their help. Ensure that the price is well within your budget before signing a contract. There’s more value in working within the means of the business than trotting out a fancy Web3 agency that doesn’t know the difference between staking and yield farming.

Offerings

Researching Web3 influencer marketing agencies is likely to result in different services. Be sure to select the features that make the most sense for your brand or project. Some of these options include:

  • Marketing services
  • Influencer support
  • PR
  • Brand design
  • Content development
  • Email and sales funnels
  • Social media management

It might make sense to look for an agency that offers customized services. This allows businesses to select exactly what’s needed and not pay for extraneous features.

Learn More: NFT Glossary: Every Buzzword in One Place

Red Flags to Watch Out For

Unfortunately, the internet is full of bad actors who are more than happy to take the hard-earned money of a business or project. Fortunately, there are warning signs to be aware of before making a final decision.

🚩 Poor Communication

A legitimate Web 3.0 agency will communicate regularly with its clients. If this is not the case even before you hire them, it might be a good idea to move on and find another agency. A lack of responsiveness is a good indicator that the agency isn’t taking the project seriously or is too busy to pay attention to each client. Plus, lagging communication creates setbacks and delays that could easily be prevented.

In the long run, an agency with poor communication could cost more money, which will result in disappointed investors, clients, and customers. It also reflects poorly on the project team itself as they were unable to choose a reliable Web3 influencer agency.

🚩 No Customized Services

While this warning sign isn’t set in stone, it’s still one to pay attention to. If a Web3 agency won’t provide customized services, or at the very least work to put together a package that makes sense, it’s probably not the right option for you.

Businesses compromise and provide customized services regularly. This is part of what working together is about. If an agency isn’t open to creating a one-off package, it’s not a good sign. More than likely, they’re not going to go above and beyond in the future, which will only cause more friction and problems.

Additionally, the agency probably isn’t going to put in the time and effort to get to know their clients, which is another warning sign to watch for. You should go with an agency that will invest in its clients, not ones that are looking for a quick buck.

🚩 Over-Promising

Another sure sign that an agency isn’t worth considering is that it makes promises it simply can’t deliver. If a Web3 influencer agency promises that a brand will rank at the top of Google within a month, it might be best to steer clear. This type of work takes time and any agency who suggests otherwise probably isn’t the best option to work with.

Plus, no agency out there can guarantee results. Sure, there are tried and true methods, and the best agencies know what’s likely to work. But that doesn’t mean it will for sure happen. Look for an agency that wants to work closely with you to help achieve your goals.

Ready to Hire a Web3 Influencer Agency?

Armed with the knowledge of what a top crypto influencer agency can do for you, start searching for the one that makes the most sense for your project’s goals. Not all agencies will be a perfect fit, but don’t let that discourage you.

Remember what to look for when considering Web3 influencer agencies. Do some research and set up meetings to learn more about each agency. Go over goals, targets, and what will make the project successful. Before you hire one is the perfect time to learn more about how they work and what it will be like to work alongside them.

If you want to promote your business by partnering with an excellent Web3 influencer agency, Single Grain can take your brand to the next level. 👇

Get My Free Web3 Influencer Marketing Plan

 

Or learn more about what we can do for you here 👉  Web3 Marketing Agency

The post Best Web3 Influencer Agency: Top 5 Choices for 2023 appeared first on Single Grain.

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Best Crypto Influencer Agency: Top 5 Choices for 2023 https://www.singlegrain.com/web3/crypto-influencer-agency/ Wed, 13 Apr 2022 15:00:30 +0000 https://www.singlegrain.com/?p=39982   Trying to find the best crypto influencer agency to market your cryptocurrency products is not an easy task. Promoting crypto requires a different approach, skill set and knowledge than...

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Trying to find the best crypto influencer agency to market your cryptocurrency products is not an easy task.

Promoting crypto requires a different approach, skill set and knowledge than a traditional marketing or influencer agency has, so it’s in your best interest to hire a crypto marketing agency to help you achieve the unique goals you’ve set for your crypto brand.

Here are our top five picks of the best crypt influencer agencies, plus how to choose the right one for you.


TABLE OF CONTENTS:


What Is a Crypto Influencer Agency?

A crypt influencer agency is a marketing firm that combines elements of conventional influencer marketing with content marketing and other innovative strategies to build communities around your digital currencies and NFTs. They have specialists that are made up of knowledgeable, enthusiastic investors with a genuine interest in all things crypto.

These agencies understand that the goals and targets set by crypto-based businesses are often very different from those set by traditional businesses.

Thanks to their genuine interest and passion for the industry, they also understand that the typical audience for cryptocurrencies is usually different from those targeted in other industries, even those dealing with finance and other currencies.

The best crypto influencer agencies take these distinctive insights and combine them with a proven marketing strategy for collaborating with industry thought-leaders and other influential figures to help your brand reach those one-of-a-kind audiences and generate substantial revenue.

Get My Free Crypto Influencer Marketing Plan

 

The Benefits of Hiring a Crypto Influencer Agency

Now that you know what a crypto influencer agency is, the question is: Why hire one rather than just do all the marketing work yourself or outsource to a traditional marketing agency?

There are three good reasons why you should hire a cryptocurrency marketing agency with access to a network of crypto influencers.

1) Save Time and Money

Whether it’s bitcoin, NFTs, SaaS solutions or e-commerce, effectively marketing any new product or service takes a lot of time, skill and hard work.

Unless you’re already an experienced marketer or have a genuine passion for learning the ins and outs of influencer marketing, that time and work may be better spent focusing on building, improving and launching your products rather than marketing them.

After all, do you really want to spend your day writing blogs, creating social media posts, and sending pitches to influencers that you’re not 100% confident are going to lead to a fruitful collaboration? Or are you better off spending your time making sure you’ve got the hottest crypto product around?

By hiring a specialist crypto agency, you’ll save valuable time and generate a better return on your investment than if you decide to go it alone.

2) Genuine Passion and Knowledge of Crypto Products

Just because outsourcing may be the most efficient and cost-effective approach to marketing your new venture doesn’t mean that any old standard marketing agency will do.

If you’re in the industry, you already know that the cryptocurrency world is different from just about anything else out there, and you need an agency that understands that just as well as you do. You need an agency that truly gets it. More importantly, you need an agency that shares your unwavering enthusiasm and genuine passion for crypto (like Single Grain founder Eric Siu) to be sure that they’re going to be every bit as invested in your success as you are.

Leveling Up Heroes - Eric Siu, Single Grain - home page

A good crypto agency combines that genuine understanding and passion for what you do and puts it to work to help you succeed.

3) Improve Your Chances of Effective Collaborations

A key tenet of effective influencer marketing is collaborating with influential figures. Working with respected names within your niche can help add a sense of legitimacy and validation to your product.

Teaming up with people outside of your core industry can help expand your reach beyond your existing audience of hardcore early adopters, like FTX’s recent partnership with Tom Brady:

Although you may be aware of some famous names it would be worthwhile working with, you may not know how to properly pitch potential strategic partnerships in a way that bears fruit.

This is where the best crypto influencer agencies can prove their weight in gold.

Not only do they know exactly which figures and industry leaders are worth reaching out to, but they also have the skills and experience to put an effective collaboration together and make things happen.

Dive Deeper:
* An NFT Marketing Checklist for Your Crypto Project
* Why and How to Accept Cryptocurrency on Your Website
* The Ultimate Guide to Blockchain Digital Marketing and Cryptocurrency

How to Choose the Best Crypto Influencer Agency

So, you know that teaming up with a crypto influencer agency is the best approach to get your new venture off the ground, but with many companies all competing for your business, how do you decide which one is the best agency for you?

When you’re trying to choose an agency, ask the following questions to help you to determine which company is best suited to help you achieve your goals.

How Much Do They Really Know About Crypto?

Reading through a company’s website and existing case studies is a good place to start when it comes to determining whether an influencer agency really knows cryptocurrencies and crypto-collectibles. But don’t stop there.

The truth is, anybody can find a way to make themselves sound good online, but how much do the people you’ll be working with actually know about blockchain, NFTs and digital currencies at large?

Don’t be afraid to ask for face time with your preferred agency and really talk to them to get a good idea of their level of expertise. Do they truly understand the kind of challenges you face? What strategies and solutions do they propose to help you overcome them? Can they show you their previous successful crypto marketing projects?

What Is Their Track Record Like?

Does the agency have a genuine list of crypto companies for clients? What results did they produce for those clients?

Be sure to ask these critical questions during the early feeling-out stages, as an influencer agency with a proven track record in crypto is going to be much more likely to help you thrive than one who has typically only worked with traditional B2B and B2C clients.

Which Influencers Do They Have Relationships With?

Closely related to an agency’s proven track record with clients, you should determine what their history of working with reputable industry leaders and influential figures is. Has your chosen agency proven that they can successfully set up collaborations with names who boast some genuine clout?

Even if they haven’t yet worked with the exact names you’d like to partner with, a proven history of being able to bring leading figures on board for previous clients may indicate that the agency does at least show that they’ve got the skills, experience, and connections to do the same for you.

What Is Their Reputation?

As we’ve already mentioned, any company can make themselves sound impressive, but what are they really like to work with?

Reading reviews and testimonials on Google, social media, and platforms such as Clutch can help you discover what a company’s clients really think of them, and whether they’re genuinely up to the task of delivering on the promises made in their sales pitch to you.

Dive Deeper:
* What Are NFTs and How Do They Help Business?
* NFT Strategy: Everything You Need to Know to Get Started
* What Is Web 3.0? The Future of the Internet

Top 5 Crypto Influencer Agencies

1) Single Grain

Specializes In: 360-degree crypto marketing

Top 3 Crypto Clients:

  • Bittrex
  • Polymath
  • Blockgeeks

Pricing: $$$

Single Grain crypto marketing agency - home page

Single Grain is a full-service marketing agency that has carved out a reputation as a top crypto marketing agency, thanks in no small part to a genuine passion for all things crypto. Their world-class marketing experts bring their expertise and years of experience in SEO, PPC and CRO to their crypto influencer marketing strategies.

CEO Eric Siu has his own line of NFTs and hosts the popular Leveling Up Podcast which regularly focuses on NFTs and other crypto products.

Channeling this expertise, Eric leads a team of specialists who have previously worked with some of the biggest names in blockchain, including Blockgeeks, Bittrex and Polymath.

What sets Single Grain apart, however, isn’t just Siu’s status as a thought leader in the world of cryptocurrencies. Rather, it’s the personalized strategies the company creates for each client, helping them leverage Discord, Reddit, YouTube and Twitter crypto influencers to full effect by collaborating with those niche influencers who are best suited to each individual brand.

Get My Free Crypto Influencer Marketing Plan

 

To learn more about Single Grain founder Eric Siu’s approach to Web3 influencers, check out this video:

2) Coinbound

Specializes In: NFT marketing

Top 3 Crypto Clients:

  • Etoro
  • Metamask
  • Cosmos

Pricing: $$$$

Coinbound’s website boasts a simple mission statement: Making crypto brands go viral.

To date, the company has achieved that mission by working with a veritable Who’s Who of the market’s biggest companies, including Etoro, Metamask, CoinFlip, and countless others.

Their strategy focuses on driving traffic to crypto platforms by teaming with influential names across the entire gamut of leading social media platforms while securing high-profile, organic coverage from leading crypto-focused publications.

3) Blockwiz

Specializes In: Data-driven digital marketing

Top 3 Crypto Clients:

  • Kucoin
  • Bybit
  • OKEx

Price: $$

Blockwiz was formed in 2019 by Canadian crypto expert Dev Sharma.

After cutting his teeth in top management roles at renowned cryptocurrency companies like OKEx and Paxful, Sharma assembled a 70-person team of crypto marketing specialists, including strategists, content creators and growth marketers.

Together, this extensive team takes a data-driven approach to crypto influencer campaigns, currently boasting over 700 successful campaigns for a broad range of international clients.

4) CryptoPR

Specializes In: PR-based influencer marketing

Top 3 Crypto Clients:

  • Cryptopia
  • PrimeBit
  • Crypto.com

If their name didn’t already give it away, CryptoPR’s primary focus is getting your brand featured prominently on the biggest crypto and finance news sites, blogs and other publications on the web.

If you’re a regular reader of outlets such as Bitcoin.com, Yahoo! Finance and CryptoNews, and always wondered how you could get your crypto company in front of the enormous global audience of those publications, CryptoPR insists that they have the answers you’re looking for.

Outside of this traditional PR agency approach, the agency also focuses on connecting you with leading YouTube channels, podcasts, and other digital media platforms to help firmly establish your company as one to pay attention to.

5) X10 Agency

Specializes In: Launching new NFTs and crypto products

Top 3 Crypto Clients:

  • Timecoin Protocol
  • DaoBet
  • Entheca

Pricing: $$

Much like Single Grain, the X10 Agency has years of experience establishing themselves as one of the most recognizable names when it comes to cryptocurrency marketing companies. Entrepreneur Magazine listed them as one of the top NFT agencies on the web, and the company also enjoys accolades and acclaim from the likes of Hacker Noon and DesignRush.

They help identify the key players that are best suited to your brand and work out beneficial partnerships, while at the same time focusing on generating tier-one media coverage via some of the web’s biggest publications like Forbes, Inc., TechCrunch, and the aforementioned Entrepreneur Magazine.

However, what sets them apart is their commitment to helping companies launch new products and services, with a special focus on utility and security tokens, crypto exchanges, DeFI, and Blockchain. If you’re new to crypto, their newcomer-oriented turnkey solutions may be just what you’re looking for.

Related Content: How Social Tokens Will Change Marketing Forever

Ready to Hire a Crypto Influencer Agency?

All five of the companies we’ve listed above tick all the right boxes when it comes to the most important things to look for in a top crypto influencer agency. Not only are they knowledgeable, skilled and experienced, but they boast a proven track record of results with case studies, positive reviews and glowing testimonials to back up their claims.

So how do you choose just one to work with?

As with most big decisions you make for your brand, it all comes down to finding an agency that most closely aligns with your top priorities as a business.

If you’re new to the market and looking for a company that can help you with a new product or service launch, you may want to look at X10, who specializes in that very niche. If your focus is on partnering up with leading publications, podcasters and YouTubers, then a PR agency like CryptoPR with a focus effective blockchain campaigns may appeal to you.

But if your priority is working with the absolute best all-around crypto marketing agency, look no further than Single Grain. Whether you’re just getting started with your first product or you’re a well-established veteran who needs to inject a new lease of life into their marketing efforts, this agency will provide you with a tailor-made strategy to help you achieve your crypto goals.

If you want to promote your crypto business by partnering with an excellent crypto influencer agency, Single Grain can take your brand to the next level. 👇

Get My Free Crypto Influencer Marketing Plan

 

Or learn more about what we can do for you here 👉  Crypto Marketing Agency


Crypto Influencer Marketing FAQs

How much do crypto influencer agencies charge?

That all depends on the individual agency and the precise nature of the work carried out for you. Some charge a fixed fee per project, others work on an hourly basis, and still others may opt to charge a monthly retainer.

As a general rule, you should expect to pay either $75-$150 per hour or between $2,000-$10,000 per campaign, though any truly reputable agency will offer custom pricing dependent on the work involved.

What are some red flags to look out for before hiring a cryptocurrency influencer agency?

If a crypto agency isn’t willing to answer your questions, doesn’t understand your product, niche or audience, and if they can’t back up their claims of success with proven results and case studies, these can all be red flags that this is an agency to avoid.

On a similar note, the unique nature of crypto means that a one-size-fits-all approach to influencer marketing rarely works, so if an agency insists on offering you the same package that they delivered for another business regardless of whether it’s right for you, you’d be wise to look elsewhere for a company who tailors what they do to suit you and your goals.

What’s the difference between crypto influencer marketing and cryptocurrency marketing?

Cryptocurrency marketing is a catch-all term that refers to all the different channels, strategies and approaches that can be used to promote your products. This may include things like content marketing, social media and paid advertising.

Crypto influencer marketing is a name given to just one of these approaches, which relies on partnering with industry influencers and leading publications to help get your name out to the masses and build a loyal following.

The post Best Crypto Influencer Agency: Top 5 Choices for 2023 appeared first on Single Grain.

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Best NFT PR Agency: Top 5 Choices for 2023 https://www.singlegrain.com/web3/nft-pr-agency/ Mon, 11 Apr 2022 23:05:03 +0000 https://www.singlegrain.com/?p=39958   The best NFT PR agency could be the ultimate tool you need to get your Non-Fungible Tokens trending in front of the right audience. Capable of protecting your brand...

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The best NFT PR agency could be the ultimate tool you need to get your Non-Fungible Tokens trending in front of the right audience. Capable of protecting your brand reputation, boosting awareness of your NFT project, and strengthening relationships with your target market, an NFT agency could be essential to your new venture.

While it seems like almost every artist, entrepreneur and innovator wants to get involved with the NFT landscape today, very few know how to properly promote their projects.

An NFT marketing agency could be the answer.


TABLE OF CONTENTS:


What Is an NFT PR Agency?

NFT PR agencies are a relatively new sub-brand of the advertising landscape. The promotional professionals in these organizations usually have a deep knowledge of not just the latest marketing techniques, but of the expanding NFT market, and everything associated with it.

The NFT market is growing at an exceptional rate. Non-Fungible Tokens ballooned to a value of more than $41 billion in 2021, and demand is growing every day.

Although the NFT landscape is growing at an incredible pace, it’s still something a lot of people don’t fully understand. For NFTs to be truly valuable, companies need to know how to generate not just excitement for their releases, but genuine commitment and support from NFT communities. It takes a unique knowledge of the industry, and specialist skill as a marketer to excel with NFT PR.

A PR agency combines everything from helping you to build extensive marketing campaigns, to ensuring that you have the right disaster plans in place if anything should go wrong with your NFT growth strategy. PR firms focus heavily on:

  • Brand development: A PR agency can help you to develop the brand behind your NFT. They’ll help you to build an image, voice and identity based on the specific audience you’re trying to reach. Often, this involves extensive research into your target audience, the competitors in your space, and the wider NFT market.
  • Demand generation: PR agencies usually have dedicated advertising teams to help you build awareness for your brand. They’ll take advantage of multiple forms of advertising on your behalf for demand generation, including SEO, social media, paid ads, and even content creation.
  • Reputation management: PR agencies are experts in reputation management. They can help to ensure that every message you send has the right emotional impact on your customers, improving your chances of building a strong NFT community. They also have strategies in place to protect or repair your brand if something goes wrong.

Get My Free NFT Marketing Plan

 

What Do NFT PR Agencies Do?

Because NFT Public Relations and marketing companies are still such a new concept, guidelines around what kind of services they should offer are still being developed. For the most part, your NFT PR agency will perform many of the same tasks as a typical PR agency, but with a greater focus on the NFT market. Usually, activities include:

  • Reputation management: One of the main services offered by PR firms is reputation management. Through the use of email newsletters, website copy, blog content, and social media, your NFT PR agency will make sure that people can trust your NFT brand.
  • Media relations: The media is still one of the best ways to generate attention for a new start-up. A PR agency can handle the relationship between your NFT brand and the media groups you want to interact with. They’ll be responsible for getting the right message out to other news outlets, blogs and various forms of media to drive attention to your project.
  • Market education: The NFT landscape is still a complex and often misunderstood environment. PR agencies in this space are likely to spend a lot of time simply educating your target audience on what your NFT can offer, why it’s valuable, and what the details of your project are. They create educational content designed to generate public interest.
  • Social media marketing: Public relations and social media often go hand-in-hand. Your PR agency is likely to spend a lot of time handling your social media accounts for you, creating campaigns to connect with your audience, and answering questions when they arise. They can even invest in influencer marketing strategies on your behalf to build brand credibility.
  • Community building: Community development and nurturing is one of the most important strategies in NFT marketing. PR agencies can help you to build communities not just on social media, but across forums, blockchain websites, and sites like Discord.
  • Content marketing: As mentioned above, the creation of content will be important for market education, but it will also be an essential part of building your presence online. Your NFT PR agency can help with the creation of all kinds of content, from videos to blogs and infographics. They can also use that content to boost your rankings with SEO.
  • Paid advertising: To generate more demand for your NFTs and boost your potential for greater sales, your PR agency can also help you to build paid ad campaigns across channels like Google, Facebook and Instagram.

Depending on the kind of NFT PR agency you choose, you may be able to access a wide range of additional features, such as consultation for your marketing strategies or website design. Some companies even offer experts in conversion rate optimization.

Learn more about NFT marketing:
* What Are NFTs and How Do They Help Business?
* NFT Strategy: Everything You Need to Know to Get Started
* How to Promote Your NFTs the Right Way

The Benefits of Hiring an NFT PR Agency

Though interest in NFTs is growing, so too is the number of people trying to gain attention for their own crypto projects. In this environment, it can be difficult to not only connect with your audience, but convince them that your NFT is worth their hard-earned cryptocurrency.

As specialists in brand growth, your NFT agency can give you an edge over countless other NFT enthusiasts and improve your chances of your campaign being successful.

With an NFT PR agency, you can benefit from:

  • Reputation protection: Your reputation is everything with an NFT project. If people don’t believe in you, they’re less likely to believe in your NFT, which means they won’t want to spend a fortune on your projects. A PR agency helps you not only develop the right image to connect with your audience, but protect that image over time.
  • Improved ROI: A team of experts in NFT strategies can analyze your target audience and your NFT project, then use forward-thinking campaigns to reach your customer. These specialists understand what it takes to form crucial connections with NFT fans, which means they’re more likely to drive up the price of your offering and generate engagement from your community. The more engaged your investors, the more your NFT prices grow.
  • Expert guidance: Promoting any kind of brand can be a minefield, but promoting an NFT company is even more complex, as it’s still an area so many people don’t understand. An NFT agency can give you behind-the-scenes knowledge and expert guidance to help improve your chances of long-term growth. They can be a source of useful advice whenever you’re unsure about your next SEO campaign or social media ad strategy.
  • Connections with leading media: It’s much easier to convince potential investors that your NFT project is worth their time if you already have the backing of various well-known media publications. Unfortunately, getting media groups to share the news about your NFT isn’t easy. An NFT PR agency can leverage their existing relationships with leading publications to improve your chances of being featured.
  • Time saving: With an NFT PR agency to handle your marketing, demand generation, and social media campaigns on your behalf, you can focus on doing what you do best – developing your NFT project.

The extensive experience and knowledge of an NFT PR agency is invaluable when it comes to capitalizing on the NFT trend.

How to Choose an NFT PR Agency

As mentioned above, NFT marketing and public relations is still an extremely niche area. Not just any PR agency will be able to navigate the unique nuances of this marketplace with you. To ensure that you’re investing in the right support, you’ll want to verify the following:

Expertise and Experience

Above all else, your NFT PR agency needs to understand the Non-Fungible Token market. This is a unique environment where specialist marketing techniques and community-building strategies are required. Making sure your chosen agency has experience working with other NFT groups in bringing their projects to life is essential.

You should be able to find evidence of the PR company’s experience working with other NFT artists, blockchain companies, and NFT projects in their “case studies” section. If your agency mentions that they can support NFT groups, but doesn’t have any evidence of prior projects, ask them for proof.

For example, Single Grain founder Eric Siu has created his own NFTs, so he has intimate knowledge of the space:

Leveling Up Heroes - Eric Siu, Single Grain - home page

A knowledge of the NFT marketplace isn’t just important when it comes to reaching your customers; the NFT industry is also subject to strict regulatory standards that your agency will need to be fully aware of. Make sure the company you choose knows how to keep your brand compliant.

Excellent Customizable Service

Every NFT is different and every strategy used to market an NFT should have its own unique elements, too. With that in mind, look for a PR agency willing to sit down with your company at the beginning of your partnership and discuss your project and vision in depth.

Your agency should be able to provide a bespoke service based on your individual needs, rather than simply offering a handful of one-size-fits-all suggestions. They should also be able to offer access to a wide range of skilled professionals with expertise in various marketing and PR skills such as:

During your initial discussions with an NFT PR company, it’s also worth paying attention to their overall approach to service. How quickly do they respond to your questions? How comfortable do you feel discussing your needs with them?

Strong Community-Building Skills

As mentioned above, a lot of the success of your NFT PR project is likely to revolve around your PR agency’s ability to build a powerful community for your project. With that in mind, consider looking into the impact your chosen agency already has in the NFT community.

Does your agency of choice know how to navigate common forums, Discord channels, and other environments where NFT collectors are likely to congregate? Do they have strong professional relationships with publications and media outlets related to the NFT industry?

Look at how well your agency connects with its own community, too. A great presence on social media, a strong commitment to producing engaging content, and a powerful position in the Google search rankings are all a good sign.

🚩Red Flags to Watch Out For 🚩

Since we’re still in the relatively early stages of the developing NFT PR market, red flags for untrustworthy brands are still making themselves known. The first and most obvious issue to watch for is a lack of knowledge about any regulation surrounding NFTs.

It’s also worth watching for any signs that your potential agency isn’t fully versed on what an NFT is and how it works. For instance, if your agency frequently refers to your NFT as a “cryptocurrency,” this may be a bad sign.

A conversation with your chosen agency should give you some peace of mind when choosing a provider you can trust.

Dive Deeper:
* An NFT Marketing Checklist for Your Crypto Project
* What Is Web 3.0? The Future of the Internet

Top 5 NFT PR Agencies

Now that you have a better idea of what an NFT PR agency can do and what you need to look for when hiring the ideal one for your business goals, let’s examine some of the best agencies you might consider working with.

1) Single Grain

  • Specializes In: Inbound marketing, NFT advertising, PR
  • Top Clients: Bittrex, Polymath, Blockgeeks
  • Pricing: Custom based on your requirements

Single Grain NFT agency home page

One of the most reputable NFT PR and marketing companies on the market, Single Grain delivers data-driven strategies to leading digital companies around the world. The company is committed to offering full-scope promotional packages built around the specific needs of your NFT project.

With Single Grain, you get a comprehensive approach to demand generation, SEO, site design, content marketing, and paid ads, all packaged into one service. This agency also offers assistance with community building, social media marketing, and influencer marketing.

With an extensive background working with crypto companies and NFT brands like Bittrex and Blockgeeks, Single Grain can offer the dedicated NFT support you need to capitalize on the trend. If you need a true NFT specialist, Single Grain has you covered.

To learn more about Single Grain founder Eric Siu’s approach to NFT marketing, check out this video:

Get My Free NFT Marketing Plan

 

2) Firecask

  • Specializes In: NFT marketing, digital PR, social media marketing
  • Top Clients: Expedia, Beauty Bay, Kumon
  • Pricing: Custom based on your requirements

Firecask marketing agency home page

An award-winning web development, digital marketing and SEO company with experience in the NFT landscape, Firecask is an excellent choice for your PR needs. The company has years’ of experience working with brands in the digital landscape to build immersive experiences.

This agency has a strong connection with various leading publications and can help with all kinds of marketing areas, including building a community presence on social media channels. Firecask also has dedicated NFT SEO experts on-hand to help ensure that you’re making the right impression in the search results.

While this company is based in the United Kingdom, they work with organizations all around the world and have developed quite a name for themselves already in the NFT and cryptocurrency marketing space. There are plenty of case studies to check out on their website.

3) Flexe.io

  • Specializes In: NFT marketing, digital PR, crypto marketing
  • Top Clients: Edsgecoin, Nexum, Next Earth
  • Pricing: Custom based on your requirements

Flexe.io marketing agency home page

One of the few marketing companies available today with a focus specifically on cryptocurrency, blockchain and NFT projects, Flexe.io is an innovator in its field. The company has experts to help with every aspect of building your NFT presence online.

With Flexe.io, you can get help with Discord promotion, Google Ads, Facebook, and crypto influencers. The organization makes it easy to develop strong connections with media companies and publications committed to helping your organization grow. Plus, they can help with basic SEO and content marketing, too.

For all-in-one support for a growing digital entity, Flexe.io offers phenomenal levels of consultation, guidance, and support, with services they adapt to suit you.

Dive Deeper: How to Think About Investing in Long-Term NFTs

4) Ninja Promo

  • Specializes In: NFT marketing, digital PR, social media marketing
  • Top Clients: Ulotto, Bitforex, NDAX
  • Pricing: Custom based on your requirements

Ninja Promo home page

Another promotional brand focused on the technology landscape, Ninja Promo supports companies in generating higher levels of attention and support from their communities. The agency specializes in disruptive marketing campaigns, content production, and community management.

If you’re looking for an NFT PR company sure to help you improve your connection with your target audience, Ninja Promo has you covered. They can help with SEO, paid media, social advertising, and earned media. You’ll get a fully customized media relations strategy built to suit your NFT brand, too.

Outside of essential PR and marketing capabilities, Ninja Promo can also help with your initial branding and website building strategy to help improve the overall image of your NFT brand as you’re just getting started.

5) CROwdCreate

  • Specializes In: NFT marketing, PR, crypto influencer marketing
  • Top Clients: Solana, Jaxx, Jamcity
  • Pricing: Custom based on your requirements

CROwdcreate Review 2022 - Offering, Expertise, Capabilities, and More

As one of the better-known NFT marketing and PR agencies, CROwdCreate ensures that projects of all sizes get the attention they need. The top-rated company provides customized strategies to help you strengthen your position online. These services include connecting you with leading NFT influencers and media publications.

There are tons of case studies on the website you can read to get a sense of how CROwdCreate helps NFT projects grow. The main benefit of this company is their huge thought leadership and influencer network, brimming with tons of influential names in the crypto landscape.

CROwdCreate can also provide a highly personalized service for your business, including consultations and various levels of support to help you better understand your market and audience.

Dive Deeper: How to Find Legit NFT Artists & Work with Them Effectively

Ready to Hire the Right NFT PR Company?

For companies or individuals hoping to take advantage of the full potential of the NFT marketplace, few things are more important than having the right support. An NFT marketing and PR agency can help you build the community and attention you need

Remember, when looking for your NFT PR agency, focus on a business capable of offering dedicated support within the NFT space. The right agency should understand your landscape and the opportunities it has to offer.

Schedule your FREE consultation with Single Grain’s NFT experts to discuss your NFT PR requirements.  👇

Get My Free NFT Marketing Plan

 

Or learn more about what we can do for you here 👉   NFT Marketing Agency

The post Best NFT PR Agency: Top 5 Choices for 2023 appeared first on Single Grain.

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Best DeFi Marketing Agency: Top 8 Choices for 2023 https://www.singlegrain.com/web3/defi-marketing-agency/ Thu, 31 Mar 2022 15:00:45 +0000 https://www.singlegrain.com/?p=39838   Decentralized finance (DeFi) is a powerful financial technology based on blockchain: This magic internet money empowers traditional financial products and plays a pivotal role in monetizing blockchain gaming. With...

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Decentralized finance (DeFi) is a powerful financial technology based on blockchain: This magic internet money empowers traditional financial products and plays a pivotal role in monetizing blockchain gaming.

With the increasing number of businesses in the DeFi market, it has become vital for DeFi companies to effectively promote their brand to stay ahead of the competition. Therefore, it’s a good idea to hire a DeFi marketing agency that has the expertise to drive engagement and sales of your financial products.

In this DeFi marketing companies selection guide, you will learn about the top agencies and why they are the best to promote your DeFi products and services.


TABLE OF CONTENTS:


What Is a DeFi Marketing Agency?

Decentralized finance, or DeFi, is a crypto technology based on peer-to-peer financial services that use smart contracts on public blockchains rather than being controlled by traditional institutions like exchanges or banks. DeFi lets you borrow or loan cryptocurrencies such as Bitcoin.

A DeFi marketing agency is a company that helps you promote your DeFi project on leading social platforms. They create buyer personas, identify the top channels where your target audience might be present – Twitter is particularly popular for crypto users where activity and engagement in DeFi is high – and prepare a custom marketing plan to attract both investors and buyers.

DeFi marketing has become an integral part of the entire crypto marketing industry.

Check out these DeFi stats:

  • The total value in DeFi protocols is more than $78 billion — 10x growth since May 2020.
  • There are more than 80 million blockchain wallet users worldwide.
  • The DeFi market is rising with a 47% growth rate in just one year.
  • As of January 2022, more than $92 billion is locked in DeFi finance.

With such growth potential, it’s no surprise that several new businesses are launching DeFi products, leading to immense competition that has made DeFi a $100 billion sector.

Book My Free DeFi Marketing Consultation

 

How to Choose a DeFi Marketing Agency

Selecting a top DeFi marketing services company is vital if you want to generate the best ROI for your DeFi marketing campaign.

Here are the steps you should undertake in order to choose the best DeFi marketing agency for your business.

Step 1: Analyze Their Website

The first step is analyzing the website of the DeFi advertising agency you are considering hiring. You should carefully review their website to find out the different types of digital marketing services the company offers.

If they have listed specialized DeFi marketing services as one of the marketing services, they are an excellent company to approach. In addition, their website should look professional and have proper case studies, client testimonials, and contact information.

If any of the above essential elements are missing, then that is a red flag that you should remove that company from your list of the top choices for DeFi marketing companies.

Single Grain crypto marketing agency

Step 2: Review Their Case Studies

The next step is to review the case studies listed on the company website. The case studies should give you an idea of the projects they have undertaken, the strategies they’ve used, and the results they’ve achieved.

If the case study goals, KPIs and achievements match your desired goals and results, you should consider that company as one of the top contenders for your DeFi marketing campaign.

Step 3: Read Their Client Testimonials

Client testimonials are an excellent way to learn about the credibility of a digital marketing company.

If several reputable brands in the DeFi space are listed as their existing customers, then it is an excellent indication that the services provided by the agency are exceptional. Therefore, you should always read customer testimonials to gauge the levels of customer satisfaction.

Step 4: Check Out Their Customer Reviews and Ratings

Apart from customer testimonials posted on the agency website, you should also check the company’s reputation on third-party websites. Research the digital marketing agencies you are looking at on Google My Business, Clutch and GoodFirms.

What is the rating of the business on these channels? Anything above 4 out of 5 stars indicates that the company does excellent work and offers good digital marketing services.

Along with the reviews, note down the number of people who have left the reviews because a company that has received a 4-star review from 400 customers might be a better choice than an agency that has received a 4.5-star review from 10 customers.

single-grain-clutch-review

Step 5: Have a One-on-One Conversation

Once you have conducted in-depth research on the top DeFi marketing agencies, you can sort your list down to the top three.

At this point, you should visit the digital marketing agency’s website and fill out their contact form to request a callback. Having a one-on-one conversation with the marketing agency’s representatives or account manager is the best way to learn more about the company’s DeFi marketing packages and pricing.

Here are some of the questions you should ask while having a telephonic or in-person conversation:

  • What is your core expertise?
  • How do you define marketing KPIs?
  • Does pricing affect the level of services you offer?
  • Do you have an in-house marketing team or outsource some of the services?
  • What is your most significant achievement so far?
  • What are the marketing tactics you use to engage customers?
  • How do you divide the channels to target?
  • Do you offer a multi-channel marketing strategy?
  • Do you have collaborations with DeFi influencers?
  • On which crypto and DeFi publications can you get our business listed?
  • Do you also conduct airdrops?
  • How do you measure success?

Having a list of questions to ask your DeFi marketing services provider is a great way to remain on top of your conversation while having a call.

Dive Deeper:
* An NFT Marketing Checklist for Your Crypto Project
* Best Cryptocurrency Marketing Agency: Top 5 Choices for 2023
* The Ultimate Guide to Blockchain Digital Marketing and Cryptocurrency

The Top 8 DeFi Marketing Agencies

The DeFi industry is filled with so many crypto companies it is essential to adopt a powerful marketing strategy to make the most of your promotion efforts.

Here are the eight best DeFi marketing companies to help you acquire the desired customer base for your crypto business:

1) Single Grain

Single Grain crypto marketing agency - home page

Single Grain is a full-service digital marketing agency that helps to build brand awareness and buzz for blockchain companies. They started as an SEO agency, but quickly grew into a digital marketing company that offers a full selection of marketing services to some of the top brands worldwide.

With a CEO like Eric Siu (who co-hosts the Marketing School podcast with Neil Patel, both of whom are considered top internet marketing experts), your DeFi business will receive the attention it deserves.

Single Grain specializes in:

  • Running high-ROI online marketing campaigns to help you make the most of your marketing budget.
  • Their DeFi marketing experts will help you formulate a unique digital marketing strategy for your business to defeat the existing competition.
  • They have a team of SEO specialists who will help your business acquire relevant organic traffic that converts well.
  • Single Grain’s experienced PPC ad experts will help your DeFi project generate top leads from prominent advertising channels such as Google Ads, Bing Ads, LinkedIn Ads, Twitter Ads, Instagram Ads, and other online marketing platforms.
  • The team will help you prepare a custom 360-degree marketing plan for your crypto business to help you expand.
  • Their community-building experts will help your crypto company build your own community of DeFi enthusiasts.
  • They have a team of content marketing specialists who can assist you in developing engaging and value-driven content for all your social media marketing channels. You can also get the help of their experienced copywriters to create action-oriented landing pages to generate the highest returns on your marketing investment.
  • Single Grain offers dedicated cryptocurrency marketing, NFT marketing, and blockchain/ICO marketing services.
  • Their influencer marketing team will help you partner with the most influential blockchain influencers to generate the maximum buzz for your DeFi project.
  • Single Grain will help you list your DeFi products on top channels and get the required media attention from leading national and international publications.
  • They offer dedicated account managers to guide you at every stage of your DeFi marketing campaign. You can reach out to your account manager for success reports at crucial stages of your marketing journey.

Top Clients:

  • Bittrex
  • Polymath
  • Blockgeeks
  • Amazon
  • Drift
  • 15five
  • Intuit
  • Recurly
  • Lever

Address: Los Angeles, CA, United States

Contact Details: contact@singlegrain.com, 1-800-701-0793

Pricing: Single Grain offers custom pricing depending on your campaign goals. You can contact their marketing experts to discuss your DeFi project.

Book My Free DeFi Marketing Consultation

 

2) X10 Agency

X10 agency is a top ISO, STO and crypto marketing agency that offers turn-key solutions for FinTech projects.

Their services include an initial audit, a launch package, community building, legal consulting, and listings on DeFi aggregators. X10 can help you promote a project in specific Asian markets, including Japan, Korea, and China.

X10 specializes in:

  • X10’s audit package for DeFi is most suitable for companies with white paper and other relevant project material. The team performs a complete audit of the project’s financial model along with the website audit and market research to suggest areas for improvement.
  • They offer 24×7 community management, which is crucial for every crypto project.
  • The team helps you list your project in 50+ DeFi/ICO/STO/IEO platforms and offers excellent placement opportunities.
  • They help you perform validation of all documents with the crypto community and partner investors.
  • Their social media management team helps you create and manage corporate accounts on top social media platforms such as LinkedIn, Facebook, Twitter, Telegram, and Reddit.
  • X10’s expert content writing team helps you create top-notch content plans for your social media channels and website.
  • They also help you create the official ANN Bitcoin thread for your project.
  • They have a PR team that helps you get placements on top sites such as Forbes, Entrepreneur, Inc, VentureBeat, TechCrunch, Bloomberg, Investing, and other media publications.

Top Clients:

  • ModiHost
  • Timecoin Protocol
  • DaoBet
  • Entheca
  • Platoncoin
  • FinWhale
  • Blockium
  • Skypchain
  • Eternal Trust
  • Lipchain

Contact Details: team@x10.agency

Pricing X10 offers a custom pricing plan depending on your project needs. You can get in touch with the company for more details on pricing.

Learn More: What Is Web 3.0? The Future of the Internet

3) BDC Consulting

BDC stands for Business Development Center and is a pioneering DeFi marketing agency offering expert marketing services for all kinds of FinTech projects.

Over the last five years, they have attracted over $70 million in investments and supported several startups to turn into an enterprise.

BDC Consulting specializes in:

  • They have a team of expert social media marketers to help your business collaborate with leading social media influencers to grow your customer base.
  • BDC Consulting specializes in target audience profiling, building channels and creating regional communities by maximizing engagement and loyalty from the audience. They leverage multi-channel marketing, building partnerships, and launching strategies to engage and retain existing customers.
  • They provide services like deep market research, budgeting, and campaign micro-management and choose the right DeFi marketing platform to achieve maximum reach and conversions.
  • BDC Consulting experts provide marketing campaigns for IDOs, which helps find investors and grow an audience within a short time span.

Top Clients:

  • Blockchain.com
  • Okex
  • Exchange

Address: Minsk, Belarus

Contact Details: info@bdc.consulting

Pricing: BDC Consulting offers a custom pricing plan depending on your project needs. You can get in touch with the company for more details on pricing.

Learn More: How NFTs Can Be Used for Marketing

4) Infinite Block Tech

Infinite block tech is a dedicated crypto marketing agency. They provide innovative ideas for creating advanced blockchain concepts and help in converting them into real-world business solutions.

They have a team of experienced blockchain developers and analysts who help entrepreneurs and businesses to implement and market new blockchain systems.

Infinite Block Tech specializes in:

  • Helping you design a website for your DeFi services. The company’s experienced web developers specialize in creating engaging landing pages to educate, nurture, and convert customers at different phases of the buyer journey.
  • Infinite Block Tech will help your business get listed on the top token listing platforms to increase the number of leads.
  • They have a solid PR team to help you develop the right PR strategy to achieve the desired branding and engagement.
  • Infinite Block Tech has a team of experienced content writers and marketers specializing in developing tailor-made content for blogs, landing pages, social media channels, white papers, etc. With the right content, you can educate your prospects to better understand the different DeFi solutions offered by your company.
  • They have an email marketing team to introduce your brand to its target audience. A well-crafted email marketing campaign can help your business acquire the right leads.
  • Infinite Block Tech also specializes in video creation and marketing. They will help you design high-quality videos to gain maximum exposure on leading video marketing and social media marketing platforms.
  • They have a PR team to help your brand get the required media coverage on leading national and international media platforms.
  • Their expert social media marketing team will help your business establish a brand presence on top social platforms such as LinkedIn, Facebook, Twitter, Reddit, Instagram, and Telegram.
  • They also help you promote your DeFi company on leading paid advertising channels such as Google.
  • They provide you with insightful reports so that you always stay updated with the DeFi marketing strategy and the returns generated from your campaign.

Top Clients:

  • McDonald’s
  • Medical Cannabis
  • Shell
  • DasCoin
  • Dash

Contact Details: info@infiniteblocktech.com

Pricing:  Infinite Block Tech offers a custom pricing plan depending on your project needs. You can get in touch with the company for more details on pricing.

Related Content: How to Optimize Your Content Strategy with the Buyer’s Journey

5) Defiboost

Defiboost is a leading full-service PR and marketing agency for decentralized finance and cryptocurrency brands.

They offer a comprehensive marketing strategy based on your company’s needs while taking into account the general characteristics of the DeFi market. Defiboost boost has helped their clients raise more than $200 million.

Defiboost specializes in:

  • Defiboost has a highly skilled PR team that uses innovative media relations techniques, providing authentic coverage from the most prominent crypto publications and influencers in the DeFi market.
  • They also offer a one-to-one personal outreach campaign. They stay connected with investors of other projects and educate them about your brand, allowing you to reach more than 100K investors at once.
  • Defiboost helps you collaborate with the top crypto influencers on social media platforms, including YouTube, Twitter, Instagram, Telegram, etc. These influencers promote your DeFi company and its products to their audience leading to massive growth in the shortest possible time.
  • They have a content team composed of members with excellent knowledge of the blockchain and cryptocurrency market. They provide you with the highest-quality content and get them published on top-tier websites, such as Cointelegraph, Forbes, Tech Times, Bitcoin.com, and Yahoo!.

Top Clients:

  • TrustSwap
  • VABBLE.com
  • Netvrk.co
  • Yieldly.finance
  • Plethori.com
  • Unimex
  • Degen.protocol
  • UniDex
  • Glitch Protocol
  • BitcoinVend

Contact Details: contact@defiboost.io

Pricing: For pricing, you need to contact them. They will provide you with an extensive overview of their services and pricing as per your needs.

Related Content: Influencer Marketing Strategy: The Ultimate Guide to Growing Your Business with Brand Partnerships

6) CryptoPR

With a team of more than 100 members, CryptoPR is a dedicated DeFi marketing service provider offering marketing help for all kinds of FinTech projects.

They run some of the most prominent crypto news outlets in Germany, France, and Scandinavia. You can get in touch with Crypto PR for implementing innovative marketing campaigns for your DeFi project.

CryptoPR specializes in:

  • They help you publish your PR on hundreds of the biggest crypto and finance new sites to gather immense publicity and reach for your DeFi products.
  • CryptoPR promotes your NFT and DeFi products with their celebrity endorsement services to help you generate targeted traffic and investors to your projects.
  • They also arrange interviews with co-founders to raise your brand awareness and provide you with access to journalists, news portals, and other media contacts.
  • CryptoPR helps you promote your DeFi services company via leading online advertisement channels, offering you an assortment of banner options in various sizes and placements.
  • They offer DeFi project promotion on Telegram groups to help you raise early investors.
  • They help you list your business on the most significant comparison and reviews websites with millions of daily visitors.

Top Clients:

  • CoinEx
  • Student Coin
  • 1XBit.com
  • Etoro
  • Cryptopia
  • DeFi Coins
  • Polkally NFT
  • Binance
  • Crypto.com

Address: London, England

Contact Details: business@finixio.com

Pricing: You need to get in touch with CryptoPR to discuss how they can promote your DeFi project and at what price. Once you contact them, one of their dedicated account managers will get back to you within 24 hours to discuss your goals and budget.

Book My Free DeFi Marketing Consultation

 

7) Guerrilla Buzz

Guerrilla Buzz is a leading full-service DeFi advertising agency providing blockchain marketing and PR services. They help build a loyal audience for your brand in the DeFi community by implementing powerful DeFi marketing campaigns.

The team of Guerrilla Buzz uses the top growth marketing methods to promote your DeFi products.

Guerrilla Buzz specializes in:

  • Guerrilla Buzz has partnered with various journalists and will help you acquire top-tier media placements in leading blockchain magazines worldwide to get massive publicity for your DeFi business.
  • They have a team of SEO specialists to help your content rank higher for relevant keywords.
  • They have an experienced social media marketing team that knows where your target audience is, how to reel them in, and how to make them stick around. Thus, they help you drive organic traffic and viral conversations on Reddit, Steemit, Quora, and other top cryptocurrency-related forums.
  • Guerrilla Buzz offers powerful community management tactics to grow your crypto community.
  • They help you create explainer videos for your blockchain product to educate your target audience. They also offer an all-in project advisory consultation and a ready go-to-market brand strategy to further your business growth.

Top Clients:

  • Crypto Hopper
  • MX
  • Coin Gecko
  • Bancor
  • Coin Space
  • CoolWallet S
  • BRD
  • LID
  • Decoin

Address: Tel Aviv, Israel

Contact Details: asaf@guerrillabuzz.com, +44 1442 78 0569

Pricing: Guerrilla Buzz offers a custom pricing plan depending on your project needs. You can get in touch with the company for more details on pricing.

8) Crynet

Crynet is a full-service DeFi advertising agency based in the Czech Republic and have completed over 25 full-served TGE projects. They are one of the top 10 ICO marketing agencies by GoodFirms and have raised $350 million so far.

Crynet specializes in:

  • They offer great help in winning media buying deals. Their PR marketing team will help you negotiate media buying to get the best value for money.
  • With over 100+ verified media publications, they can help your business get listed on prominent crypto media publications such as Coin Market Cap, Investing.com, Etherscan, The CoinTelegraph, Polymath, etc.
  • Crynet has a creative copywriting team to create emotional brand messages and authentic communications through entertainment formats to make your customers fall in love with your DeFi products.
  • They help you promote your crypto products on leading advertising platforms such as Google and Bing.

Top Clients:

  • CoinMarketCap
  • Investing.com
  • Etherscan
  • The Cointelegraph
  • Polymath

Contact Details: projects@crynet.io

Pricing: Crynet offers a custom pricing plan depending on your project needs. You can get in touch with the company for more details on pricing.

Related Content:
* How Social Tokens Will Change Marketing Forever
* How to Think About Investing in Long-Term NFTs
* 18 Best Content Marketing Examples to Inspire Your Campaigns

Ready to Hire a DeFi Marketing Agency?

The best DeFi marketing agencies first understand your campaign goals, set appropriate KPIs, and then suggest a personalized marketing plan to promote your DeFi products.

Before selecting any DeFi marketing services provider, you should carefully review their existing client testimonials and case studies. This will help you gauge their strengths and weaknesses and whether they are a perfect digital marketing agency for your crypto business.

I have listed the top DeFi marketing agencies in this article to make it easier for you to compare the top crypto marketing services providers, but do make sure to have a conversation with them to ensure that your chosen DeFi marketing company understands your project goals and requirements.

Short on time? Get in touch with leading DeFi marketing specialists at Single Grain to take your business to the next level. Single Grain is a premier DeFi marketing agency offering marketing expertise for all kinds of FinTech projects.

Schedule your FREE consultation with Single Grain’s DeFi marketing experts to discuss your content marketing requirements.  👇

Book My Free DeFi Marketing Consultation

 

Or learn more about what we can do for you here 👉   DeFi Marketing Agency

The post Best DeFi Marketing Agency: Top 8 Choices for 2023 appeared first on Single Grain.

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